Savage Arms Licensed Apparel and Gear Now Available
November 20, 2023

WESTFIELD, Massachusetts – November 14, 2023 – The Savage Arms licensing program, in partnership with the Group 3 Holdings licensing group, is now shipping orders to retailers and product is available direct to consumers. The new line is comprised of hunting apparel, camping equipment and lifestyle apparel. Several items are available via with additional SKUs coming on weekly.

“While so many hunting and outdoor enthusiasts take to the fields, forests and highlands this fall, it is great to see our gear and apparel become available,” said Beth Shimanski, Director of Marketing at Savage Arms. “From casual T-shirts and outerwear around camp to more technical apparel—we designed the new gear with the features in mind that matter to those who enjoy the outdoors.”

Several new lines/items including basecamp products, technical hunting apparel, sportswear, non-technical apparel, functional bags and storage products will continue to become available in Q4 and Savage will extend and further develop the line extensively in 2024.

To learn more about Savage's complete line of firearms, visit The new gear and apparel can be found at .

For more information on this licensing partnership, or to set up meetings, contact Group 3 Holdings through

Media contact: Tim Brandt, Murray Road Agency

About Savage

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world's largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at