Real Avid, the leader in DIY for Guns, launches its Master Collection for 1911, a comprehensive toolkit featuring the Smart Wrench, Gun Tool Amp, cleaning supplies, and maintenance essentials designed for shooters and gunsmiths to maintain this iconic handgun.
Charter Arms, a manufacturer of American-made revolvers for over 60 years, announced the new Boomer Series based on the Bulldog model. Available in 9mm, .38 Special, .357, and .44 Special calibers with stainless steel and black passivate finishes, these compact defensive revolvers feature a 2-inch ported barrel and concealed hammer design.
World Fishing Network launches "Reel In Canada Fridays," a Friday night programming block featuring eight fishing shows including Lisa Roper Outdoors, The New Fly Fisher, Connect Fishing Experience, Fish TV, Fish n' Canada, West Coast Sporting Journal, BC Outdoors Sportfishing, and Fishing the Wild West, showcasing Canada's premier fishing destinations and expert anglers.
Unknown Suppressors, an Idaho-based 3D-printed titanium suppressor manufacturer, partnered with Guidefitter to reach over 190,000 verified outdoor professionals. The partnership capitalizes on record suppressor demand following the elimination of the $200 federal excise tax in January 2026, with industry analysts projecting sales could double in 2026.
Content King Media, led by Ralph and Vicki Cianciarulo, continues its partnership with Hoyt Archery through The Choice TV, airing on Pursuit Channel and Wild TV. Jeremy Eldredge, Director of Marketing at Hoyt Archery, praised the Cianciarulo's dedication and professionalism over their 20-year collaboration.
CZ will exhibit at the 2026 Great American Outdoor Show, February 7–15, 2026, in Harrisburg, Pennsylvania. At Booth #317, CZ representatives will showcase firearms for hunting, personal defense, and sport shooting, connecting with the shooting sports community.
MTM Case-Gard introduced the Chronograph Case (CCXERO) in Dayton, OH, offering custom-fit protection for the Garmin Xero chronograph. Featuring precision-cut foam, hard-shell construction, and compact dark earth design, the case is priced at $14.50 MSRP.
Swhacker Broadheads, manufactured by FL Outdoors, announces the launch of the #307 100GR Mechanical 2-Blade Broadhead featuring exclusive Blade-Lock Technology and a 2" cutting diameter. The broadhead is engineered and built in the USA for serious bowhunters seeking precision, reliability, and field performance.
Easton announces the 5MM Steel HIT Break-Off Insert, an adjustable stainless steel accessory for archers that allows weight adjustment from 50 to 75 grains. Four times stronger than brass or aluminum, it optimizes arrow Front of Center and is compatible with all Easton 5mm arrow shafts.
Halo Optics has renewed its sponsorship with Whitetails Unlimited, announced by WTU President Jeff Schinkten. The company's rangefinders feature advanced technology including Angle Intelligence and Scan Mode to help hunters make confident, ethical shots.
The 2026 SHOT University, presented by NSSF, attracted over 3,100 retailers and industry professionals during the SHOT Show in Las Vegas. The event featured educational sessions on compliance, marketing, and workforce development, plus a debut Suicide Prevention Town Hall led by mental health advocates. NSSF President Joe Bartozzi emphasized the organization's commitment to suicide prevention awareness and education.
Wildlife Research Center® launched its Golden Estrus® Scent Stick Formula, a weather-resistant estrus scent made from fresh premium doe urine designed to trigger rutting bucks' mating instincts. The 2.5 oz stick offers easy application, extended scent release, and durability in harsh conditions, available at authorized retailers for $22.99 MSRP.
Ralph and Vicki Cianciarulo announce the expansion of their 30-year partnership with Easton through The Choice TV show and Content King Media. Their children RJ and Aubrey Cianciarulo are stepping into larger roles as the family-led business continues delivering bowhunting content across Pursuit Channel, Wild TV, and YouTube.
Wildlife Research Center® introduced Scent Killer® Gold® Full Body Deodorant Spray, a 3.6 OZ aerosol spray designed for comprehensive odor control in hunting. The invisible, unscented formula provides long-lasting protection and is available at authorized retailers for $14.99 MSRP.
Ameristep, a Grand Prairie, Texas-based hunting blind manufacturer, has renewed its sponsorship with Whitetails Unlimited. According to Whitetails Unlimited President Jeff Schinkten, Ameristep's products help hunters stay hidden through simplified assembly and features that eliminate scent, noise, and reflection.
Mission First Tactical's MFT Guardian Duty Holster earned OFFICER Media Group's "Tested-Field Rated" Seal of Approval. The holster features an instinctive locking system with magnetic and aerospace carbon fiber rod technology, designed for law enforcement and military professionals demanding rapid access and reliable retention.
German Precision Optics (GPO USA) announced that the GPO CENTURI™ 4-16x44i Super-Compact Riflescope won the 2026 NRA American Hunter Golden Bullseye Award. Owner/CEO Mike Jensen praised the scope as a game-changer featuring compact design, high magnification, and advanced ballistic technologies at an affordable price point.
Vortex® announced the Ace™ Ballistic Weather Meter, a precision tool featuring real-time ballistics, weather, and wind data. The device integrates with the Vortex Relay™ Network, connecting with products like the Impact® 4000 Ballistic Rail-Mounted Laser Rangefinder and Talon® HD 10K Ballistic Laser Rangefinding Binocular for seamless long-range shooting solutions.
Mission Archery is proud to announce the launch of the 2026 Mission Range, a high-performance hunting bow engineered to deliver premium results without the premium price tag.
The Rocky Mountain Elk Foundation has a career opportunity to help grow our mission to ensure the future of elk, other wildlife, their habitat and our hunting heritage. RMEF seeks a state advocacy manager to represent the organization regarding state legislation, wildlife commission issues and coordination with staff and volunteers.