ALPS Wins 2023 American Hunter Gear of the Year award for the Elite Pack System
May 15, 2023

NEW HAVEN, Mo. – ALPS OutdoorZ, premiere manufacturer of extreme-duty hunting packs and outdoor gear, was awarded the 2023 American Hunter Gear of the Year award for the Elite Pack System. The coveted NRA Publications Golden Bullseye Award acknowledges the superior quality and innovation of the latest backcountry pack system by ALPS OutdoorZ designed for the dedicated, go-anywhere deep wilderness hunter.

Scott Olmsted, editor of American Hunter magazine, presented the award to ALPS OutdoorZ owner Dennis Brune in Indianapolis, Indiana last month at the NRA Show. Scott’s commentary perfectly sums up the Elite System, “Gear is something near and dear to every hunter’s heart, because at heart every hunter is a gear junkie. So, it’s nice to again recognize a company that places an emphasis on delivering thoughtful design and quality construction at competitive prices. The ALPS OutdoorZ Elite backpacking system is reengineered around a high-performance thermoplastic composite frame to weigh only 3 pounds, 10 ounces – so it’s 30 percent lighter but also 30 percent stronger. With it you can bring home the bacon any day of the week, or you can venture into the backcountry for a week in search of the bacon—your choice. Alone, the Elite Frame is a freight hauler. It features a 3D air mesh suspension system with a contoured, anti-slip lumbar pad; removable shoulder straps with six-position torso adjustment; a waist belt with a MOLLE system and removable pouches; an integrated lashing system; and load lifters and anti-sway belt straps. Need more capability? Attach an Elite 1,800-cubic-inch or 3,800-cubic-inch pack made of 500D Cordura to carry your camp into the backcountry. Either is hydration-compatible, offers a spacious main compartment, compression pockets, a drop-down rifle/bow pocket and a rain cover and more. The ALPS OutdoorZ Elite Frame and Pack System is our Gear of the Year.”

"On behalf of all of us at ALPS OutdoorZ, I thank the staff at NRA Publications for acknowledging the considerable work our design team put into developing the new Elite Frame and Pack System, as well as our loyal consumers who also recognize and have experienced the benefits of this technical pack in the field," said ALPS OutdoorZ CEO Dennis Brune. "Receiving a Golden Bullseye Award—specifically the Gear of the Year award from American Hunter—is a big deal for an outdoor product manufacturer, and we are humbled that our latest pack series designed for wilderness hunters has received such recognition."

To learn more about the award-winning Elite Frame and Pack system and other innovative products from ALPS OutdoorZ, visit

About ALPS Brands:

Beginning in 1993 with the establishment of ALPS Mountaineering, ALPS Brands is a continuously growing and expanding group of companies dedicated to developing and manufacturing high quality, performance-driven outdoor products. Currently making up the ALPS Brands family of companies are ALPS Mountaineering, ALPS OutdoorZ, Cedar Ridge, Browning Camping and Hunting Blinds. ALPS OutdoorZ—the hunting gear moniker for ALPS Brands—made its mark several years ago by offering packs purposefully designed for remote wilderness hunting. Today, ALPS OutdoorZ products cover everything from day and expedition packs to waterfowl blinds and turkey hunting vests, as well as furniture, gun cases and sleeping bags. ALPS OutdoorZ items are sold and distributed in the best camping, backpacking and outdoor dealers throughout the entire US and Canada. For more information, please visit www.

Media Contact:

Taylor Woodruff