Murray Road Selected as Marketing Agency of Record by Princeton Tec
June 10, 2024

CHARLESTON, South Carolina – June 3, 2024 – The Murray Road Agency, a full-suite marketing agency rooted strongly in the hunting, shooting, fishing and outdoor industries, announces its latest partnership with Princeton Tec. Princeton Tec has grown exponentially providing high-quality, durable lighting products. The partnership with Murray Road will open the door for new strategies and expanded resources to continue Princeton Tec’s brand recognition, reaching new heights in both the tactical and outdoor market.

“We’re excited to announce our new partnership with Princeton Tec,” said Murray Road President and CEO Tim Brandt. “We are more than familiar with the consumer Princeton Tec provides unmatched products for, so we feel uniquely positioned to support and grow the presence of Princeton Tec. We’re looking forward to collaborating with their team and anticipate meaningful impact for the future.”

Princeton Tec remains unparalleled in its design and production of USA-made lighting products for both outdoor recreation and tactical consumers. Founded in 1975, Princeton Tec remains dedicated to creating innovative lighting products, primarily headlamps and helmet lights, for military, law enforcement, hunters, fishers and campers. Additionally, Princeton Tec produces the most low profile, dependable and technologically-advanced tactical lighting products using their "Modular Personal Lighting System" featuring products such as their Switch RGB MPLS and Vizz Tactical MPLS. These lights are designed with tactical helmet use in mind, enabling the user ultimate modularity when attaching lighting systems to its gear.

"After refining our goals and vision for the future, we selected Murray Road as the ideal partner to propel us forward,” said Princeton Tec Director of Marketing Kady Kolb. “With their unmatched expertise in the tactical and hunting industries we are confident their team has the passion and knowledge to act as an extension of our team."

Murray Road offers a full spectrum of marketing services including: media buying, public relations, creative services, content creation, events management, affiliate marketing, social media and more. The team delivers difference-making growth for their clients and is deeply rooted in the outdoor, hunting, tactical and shooting industries, making this partnership a great match to bring dynamic content, messaging and materials to ideal audiences, customers, fans, followers and partners.

For more information on Princeton Tec, please visit or find Princeton Tec on Instagram and Facebook.

For more information on the Murray Road Agency, visit or visit Murray Road’s Instagram or Facebook.

About Murray Road

Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, Murray Road can and will market it. It also excels in digital and brick-and-mortar retail environments and is expanding into other consumer markets as well. More information on the agency, specific services or our team is available at

About Princeton Tec

Princeton Tec is a pioneer for lighting products designed to combat the most extreme outdoor elements and demanding tactical spaces. Originally founded by Bill Stephens in 1975 with the invention of the “Bottom Timer,” the first fully automatic underwater stopwatch for SCUBA divers, Princeton Tec has since expanded to develop products for outdoor enthusiasts and professionals alike. The company offers headlamps for both the tactical and outdoor markets, including primary headlamps and helmet-mounted lighting. Proudly designed and manufactured in New Jersey, Princeton Tec has remained family-owned and operated for three generations, harnessing its spirit of adventure to grow and develop its wide range of products. For more information, or @pteclights on Instagram and @PrincetonTec on Facebook.