PARD awards Sports South – 2023 Distributor of the Year
February 5, 2024

Reno, NV – January 25, 2024: PARD Optics is pleased to announce Sports South as their 2023 Distributor of the year.

For over 180 years, Sports South has been committed to providing customer focused distribution services in the United States. As the country’s oldest and largest distributor of firearms and accessories, Sports South is cemented as a pilar in the shooting sports industry and their commitment to technological innovation, long-term success of their customers and incremental growth is unparalleled.

“I am honored to be able to announce Sports South as our 2023 Distributor of the year. From our very first meeting with their team, we knew that our business was going to experience significant growth. From the start, Sports South demonstrated open-minded support, a willingness to partner in promotion and a curiosity to Embrace The Dark Side”, said Derick Cole, VP of Sales for PARD USA. “PARD’s unsurpassed value proposition to the consumer, industry leading margins for dealers and domestically based USA sales office and customer support team helped drive sales and profitability for Sports South. 2024 offers may new and exciting product introductions that I am confident will provide an avenue for continued growth with one of the leading distributors in the country.”

Founded in 2017, PARD Optics is a premier manufacturer of Thermal and Night Vision equipment for the shooting sports industry. PARD entered the US shooting sports marketplace in the digital Thermal and Night Vision category after many years of strong growth in Europe.

Optimax Technology LLC. (“PARD Optics”) is introducing new standards for profitability, quality, features, and value, to help deliver reliable and affordable digital optics to the market. PARD Optic’s USA sales office is based in Reno, NV.

Contact to learn how to become a retail partner, or you can stop by SHOT booth #40756 to view PARD products firsthand and to learn more.