Bushnell Extends Innovative Camping Products Line with I2D Licensed Brands
September 11, 2023

OVERLAND PARK, Kan. – September 6, 2023 – Bushnell, an industry leader in performance optics, is extending its relationship with I2D Licensed Brands to unveil a new line of outdoor gear and accessories built to enhance any outdoor experience. With a focus on quality, durability, and innovation, the new product range includes a variety of essential camping gear designed to bring added confidence and convenience on your next pursuit.

"We are excited to introduce our new range of camping products, designed to elevate the outdoor experience for campers of all types," said Eric Fassnacht, Bushnell Brand Manager for I2D Licensed Brands. "We are committed to providing innovative, high-quality gear that meets the needs of our customers."

Preserve Series Pop-Up Tents: Easy Setup, Ultimate Comfort, and Space

The Preserve Series Pop-Up Tents are available in 3, 4, 6, and 8-person floor plans and are engineered with convenience in mind. These tents feature a simple and hassle-free setup, allowing campers to spend more time enjoying their surroundings and less time with tent setup. The Preserve Series Pop-Up Tents offer comfort, maximum interior space, and protection, making them the ideal choice for campers that demand the best.

Soft Coolers: Keeping Refreshments Chilled, Anywhere You Go

Bushnell's Soft Coolers are a must-have addition to your outdoor adventures, designed to keep your beverages and snacks cool on the go. Available in 12-can, 20-can, and 30-can sizes and offered in three stylish colors, these coolers combine waterproof, floatable construction with sleek design.

Daypack and Convertible Duffel Bag: Carry Your Essentials with Ease and Comfort

The Bushnell® 25L Daypack and 40L Convertible Duffel bag offer ample storage space while ensuring comfort and convenience. Designed with durable materials and thoughtful organizational compartments, these bags provide the perfect balance between functionality and style, allowing you to easily carry your essentials.

The new Bushnell camping products are now available for purchase at select outdoor retailers, Bushnell.com, and Amazon. For more information about these products and the complete Bushnell product line, please visit Bushnell.com.

About Bushnell – Built For The Pursuit

Bushnell, a Vista Outdoor brand, has been the industry leader in high-performance sports optics for more than 70 years. Our guiding principle is to provide the highest quality, most reliable and affordable sports optics products on the market. And, our commitment to outstanding customer service and strong retailer partnerships is unmatched. Bushnell boasts leading market share in all of the sports optics categories, and our products have consistently won design and performance awards. Our product lines enhance the enjoyment of every outdoor pursuit from spectator sports, nature study, hunting, fishing, and birding to stargazing. For news and information, visit www.bushnell.com or follow us on Instagram at www.instagram.com/bushnell_official/ and Facebook at www.facebook.com/bushnell.

About I2D Licensed Brands

I2D Licensed Brands, LLC is a wholly owned subsidiary of Insight 2 Design, a leading design and marketing company of outdoor camping equipment. I2D Licensed Brands’ portfolio of products includes camping tents, canopies, chairs, tables, sleeping bags, lights, coolers, camp pads, and more. For inquiries, email licensedbrands@insight2design.com or visit www.insight2design.com.

Media Contact: Jason Brodbeck

Vice President Brand Licensing

Vista Outdoor

(443) 601-5583