Annual Hunting & Shooting Market Size Report Available from Southwick Associates
June 10, 2024

New Report Details the Dollar and Unit Sales Estimates for Many Hunting and Shooting Products

Southwick Associates has released the 2023 Hunting & Shooting Market Size Report, detailing the size of the more than $22 billion hunting and shooting equipment market in 2023. The overall market value dropped from 2022 estimates, but was still higher than pre-pandemic levels, with firearms and ammunition declining less than anticipated.

“Consumer purchases of firearms and ammunition was stronger than expected in 2023, as dealers continued to work through inventory and re-align product assortments,” said Nancy Bacon, Vice President of Southwick Associates. “Inflationary pressures continue to affect the consumer, but they appeared to be resilient in 2023 with increases in hunting and shooting accessories that may not have been broadly available in the last couple years. The new market size report will help businesses understand the new market environment, and identify opportunities.”

The new “2023 Hunting & Shooting Equipment Retail Market Size Report” is available to purchase from Southwick Associates. The report includes both retail unit and dollar sales estimates of more than 80 products directly associated with hunting, recreational shooting, and personal protection. Breakouts are included for specific product attributes such as action type or caliber/gauge, the primary purpose for consumers’ purchases and more. Only equipment directly associated with hunting, recreational shooting, personal protection are reported. Other items such as travel-related spending, real estate and indirect equipment such as vehicles are not included.

For more information on Southwick’s market size report and to view a sample report, visit Custom research into specific market niches is also available, as are reports identifying the top brands, sales by retail channel and more. To purchase a report, or to discuss any custom research needs, contact Nancy Bacon at

Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing and outdoor recreation markets. For more than 30 years, Southwick Associates has established a proven reputation for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels. Visit for more information.