PARD Optics Expands Nationwide Coverage with Odle Sales
November 20, 2023

Reno, NV – November 7, 2023: PARD Optics is pleased to announce an expansion of the territory serviced by Odle Sales. With 35+ years of experience, Odle Sales will now be the authorized Sales group for the entire United States.

“We are excited to expand our partnership with Odle Sales. Odle has proven to be a valued partner in developing relationships and driving company sales in 2023. The decision to make Odle the exclusive Rep Group for the entire United states is something that they have earned,” said Derick Cole, VP of Sales for PARD USA. “PARD’s commitment to retail margins, consumer value propositions and domestic customer service has positioned PARD as an industry leader in the thermal and night vision space. The margins that we bring to the table for our industry partners are exceptional and the number of features and the user interface (UI) that we have built into our products is something that the consumer genuinely appreciates. Odle has embraced this commitment, and we look forward to 2024 and beyond.”

PARD has partnered with distributors, big box retailers, buy groups and independent dealers and will be featuring many new and innovative products at the SHOT show in January – booth# 40756. Retail partners interested in learning more are encouraged to contact Odle Sales or PARD directly to schedule a SHOT appointment.

Founded in 2017, PARD Optics is a premier manufacturer of Thermal and Night Vision equipment for the shooting sports industry. PARD Optics has their US sales office based in Reno, NV, and manufactures a wide variety of consumer products that are distributed worldwide.

PARD USA Derick Cole 800-986-4370

Odle Sales Chris Spry 573-815-7426