Brownells Global Solutions is pleased to announce the appointment of ADN Enterprise outside Lyon, France, licensed as Brownells Europe to drive all aspects of sales, marketing, and business development in the European territory.
Brownells today announced the formalized structure continuing to serve the collective customer base including commercial, law enforcement, and military with Brownells and other strategic branded products (brownellsglobal.eu). The structural shift is the next phase of Brownells investment in Global Solutions to provide industry brand suppliers vertically integrated placement into the markets and bring their products closer to the customer.
The integration of ADN Enterprise further strengthens this European strategy. With deep, long-standing expertise across the sports, hunting, and defense and security sectors, ADN Enterprise aligns with Brownells' core focus—providing an on-continent warehouse, technical department and dedicated in-house gunsmithing capabilities that mirror the trusted U.S. service model.
Backed by extensive global reach supporting nearly 1,200 direct brands domestically and over 600 internationally across a network spanning more than 65 nations, Brownells provides European customers and industry partners with localized expertise and reliable access to the world's premier outdoor brands.
"We have provided support to our industry in Europe for over a decade, and now we can implement strategic growth to the Continent of Europe, and other key global markets," said Casey Betzold, Director of Global Solutions. "ADN Enterprise, with their years of experience, existing relationships, Continent-wide vertically integrated capability set and aligned core values brings immediate growth potential to the collective network of brands offering more services than ever before. This investment adds new programs for B2B locations across Europe and ties more brands to the shelf, all while greatly reducing time to the end user."
The new partnership reflects a dedicated effort to the industry to provide premium services leveraging decades of experience and strategic multi-channel insertion.
Brownells remains committed to supporting the global firearms ecosystem, including gun owners, gunsmiths, and allied law enforcement and military organizations, by expanding access to trusted products worldwide.
About Brownells: Founded in 1939 and headquartered in Grinnell, Iowa, USA. Brownells is a family-founded company serving the firearms and shooting sports community. Known for its broad product knowledge, customer service, and long-standing industry relationships, Brownells continues its commitment to supporting firearms enthusiasts, gunsmiths, and industry professionals.
About ADN: Founded by three partners brought together by more than twenty years of working side by side in the industry, ADN Enterprise is a French distributor specializing in firearms, sport shooting, outdoor, defense and security. From its operational site near Lyon, the company relies on a 5,000 m² logistics base to supply a network of 1,500 points of sale in France and across Europe.
As a partner of Brownells, the worldwide reference in equipment for gunsmiths and shooters for several decades, ADN Enterprise now handles the distribution of the brand in Europe. This alliance combines Brownells' catalog, reputation and digital solution with ADN's European footprint: its knowledge of the markets, its command of a demanding regulatory framework, its logistics and its dealer network. Launched in October 2026, the website www.brownellsglobal.eu, operated by ADN Enterprise, gives customers throughout Europe access to the Brownells range, backed by local service.