Brownells Global Solutions appointed ADN Enterprise as Brownells Europe to manage sales, marketing, and business development across European territories. The partnership leverages ADN's expertise in firearms, hunting, and defense sectors with Brownells' global brand network, providing localized warehouse, technical, and gunsmithing services.
Silencer Central launched "Ship to Dealer," allowing customers to purchase suppressors online and pick them up at licensed dealers nationwide. The service follows ATF guidance eliminating NFA registration requirements for suppressors, available in 27 states alongside Silencer Central's traditional front-door delivery option.
Primary Arms Optics announced the promotion of Jeff Scheider to Vice President of Sales. Scheider, who previously served as National Sales Manager, will lead sales strategy and strengthen dealer partnerships for the Houston-based optics company.
The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) has standardized the 5.56 Commercial cartridge, introduced by Hornady Manufacturing Company. The new round features a 55-grain bullet at 3,400 fps with a maximum average pressure of 62,000 psi.
Sierra Bullets and Barnes Bullets announced Cole Seyfert joined their sales team managing Key Accounts and International Commercial sales. Seyfert brings sales management experience from American Outdoor Brands and founded ROCT Outdoor, a premium dog gear company serving sporting and farm markets across the United States, Canada, and Europe.
Primary Arms Optics announced Stephen Morgan's promotion to Vice President of Product Development and Marketing, effective immediately. Morgan, who joined the company in 2021, previously served as Senior Director of Sales and Marketing and will now lead product positioning and strategy for the optics division.
Tactacam reports 40-percent retail growth and 36-percent increase in dealer applications heading into Q4 2026, driven by the successful launch of REVEAL 4.0 Cellular Trail Camera line and DEFEND's new AI-powered security features. The company now operates in approximately 7,000 brick-and-mortar retail locations across North America, including major retailers like Walmart, Bass Pro Shop, and Tractor Supply.
Project ChildSafe, a program of the NSSF, partnered with Slingit to help families manage inherited firearm collections responsibly. The collaboration allows individuals to designate Project ChildSafe as a beneficiary of sale proceeds, supporting firearm safety education and community initiatives.
NSSF released its 2026 Congressional Report Card grading U.S. Representatives and Senators on firearm industry legislation and Second Amendment issues. Fourteen Senators and 71 Representatives earned the "Dean's List" distinction with perfect voting records, while 13 Senators and 41 Representatives received "A+" ratings.
PROOF Research hired Sean Murphy as director of sales and marketing. Murphy brings 15 years of firearms industry experience from roles at Sons of Liberty Gun Works, Nightforce Optics, and KGM Suppressors, plus 20 years as a competitive shooter and decade-long member of PROOF Research's Shooting Team.
NSSF, The Firearm Industry Trade Association, praised President Trump's executive order protecting hunting heritage, which includes provisions protecting traditional ammunition use, expanding public land access, and increasing Sunday hunting opportunities. NSSF President and CEO Joe Bartozzi attended the White House Rose Garden announcement and worked with the administration on the policy.
The Archery Trade Association announced that CEO & President Jeff Poole will retire on January 31, 2027, after five years of transformative leadership. Under Poole's direction, the ATA evolved its annual gathering into a three-part industry celebration and launched Bowhunters United, a grassroots advocacy initiative. The ATA Board has initiated an executive search for the next CEO & President.
NSSF celebrated the conclusion of Gun Storage Check Week (Sept. 1–7), which coincided with National Suicide Prevention Month. NSSF President and CEO Joe Bartozzi emphasized that the "Make Sure It's Secure" message promotes year-round firearm storage practices to prevent unwanted access and save lives.
NSSF, The Firearm Industry Trade Association, announces the second semi-annual Gun Storage Check Week (Sept. 1–7), coinciding with National Suicide Prevention Month. In partnership with the American Foundation for Suicide Prevention and the Department of Veterans Affairs, NSSF encourages firearm owners to review secure storage practices through the "Make Sure It's Secure" campaign, featuring resources, a sweepstakes for a Lodestar Technology LNK9 Kit, and promotional materials.
Bleecker Street Publications and BlackRifle Co. launched Max Precision Reach, a programmatic advertising platform designed specifically for the firearms industry. The platform combines Bleecker Street Publications' editorial reach with BlackRifle Co.'s data intelligence and programmatic technology to reach 18 million active firearms shoppers across all 50 states.
Murray Road Agency announced new partnerships with Duck Commander, Tennessee Wildlife Resources Foundation, PROOF Research, and Clenzoil. The award-winning marketing agency will provide public relations, media relations, and strategic marketing support to advance each organization's objectives across the outdoor and shooting sports industries.
Sierra Bullets and Barnes Bullets promoted Madi Woodward to Director of Marketing, where she will lead marketing teams for both brands. Woodward joined the organization in December 2025 and previously worked at Nosler for nearly five years in brand management and digital initiatives.
Traditions Performance Firearms appointed Jason Evans as Vice President of Sales. Evans brings extensive leadership experience from executive positions at Benelli, Weatherby, and Blaser, and will oversee all sales operations and manage the company's nationwide network of independent sales representatives.
Armageddon Gear selected Guidefitter as its exclusive pro program partner, providing access to over 200,000 verified outdoor professionals. Founded by Army veteran Tom Fuller, Armageddon Gear manufactures precision shooting and hunting equipment domestically in Georgia, with products like the Game Changer shooting bag widely used in competitive precision rifle shooting.
Traditions Firearms announced Keith Heinlein as Product Manager, bringing nearly two decades of shooting sports industry experience. Heinlein, an avid hunter and fisherman, will lead product development initiatives and help expand Traditions' firearms and accessories portfolio.