Traditions Performance Firearms appointed Jason Evans as Vice President of Sales. Evans brings extensive leadership experience from executive positions at Benelli, Weatherby, and Blaser, and will oversee all sales operations and manage the company's nationwide network of independent sales representatives.
Armageddon Gear selected Guidefitter as its exclusive pro program partner, providing access to over 200,000 verified outdoor professionals. Founded by Army veteran Tom Fuller, Armageddon Gear manufactures precision shooting and hunting equipment domestically in Georgia, with products like the Game Changer shooting bag widely used in competitive precision rifle shooting.
Traditions Firearms announced Keith Heinlein as Product Manager, bringing nearly two decades of shooting sports industry experience. Heinlein, an avid hunter and fisherman, will lead product development initiatives and help expand Traditions' firearms and accessories portfolio.
Q, the New Hampshire firearms and suppressor manufacturer founded by Kevin Brittingham, has selected Guidefitter as its exclusive pro program partner. Guidefitter's platform will connect Q with guides, outfitters, military service members, and first responders, leveraging its network of over 200,000 verified professionals.
Millennium Outdoors announced Scott Ware's appointment as Director of Sales and Marketing. With nearly three decades of industry experience and 26 years at Outtech representing Millennium brands, Ware brings deep dealer relationships and product knowledge to strengthen the company's market presence and dealer partnerships.
Millennium Outdoors appointed Scott Ware as Director of Sales and Marketing. With nearly three decades of industry experience and 26 years at Outtech representing Millennium brands, Ware brings deep dealer relationships and product knowledge to strengthen the company's market presence and dealer partnerships.
Warne, a premium scope mount and shooting accessories manufacturer based in Tualatin, Oregon, has expanded its partnership with Odle Sales to represent the brand across the western United States. Odle Sales will provide dealers with enhanced product expertise, faster communication, and personalized support throughout the region.
Real Avid introduces the "Range Ready" initiative featuring a 15-part content series with world-renowned competitive shooter Doug Koenig. The program emphasizes preparation and confidence through expert guidance on firearm setup, shooting techniques, and performance mindset for shooters of all skill levels.
Bass Pro Shops announced plans for a 200,000-square-foot Outdoor World location in Sayreville, New Jersey, expected to open fall 2026. The largest single-level Bass Pro Shops in the U.S. will feature a 65,000-gallon Shipwreck Aquarium, boat brands including TRACKER and RANGER, and immersive conservation education experiences designed by founder Johnny Morris.
Rock River Arms, founded by brothers Mark and Chuck Larson in 1994, celebrates 30 years of American firearms manufacturing in Colona, Illinois. The company evolved from custom 1911 components to pioneering AR-platform rifles and innovative systems like the LAR-9, LAR-8, and LAR-47, maintaining its commitment to precision and performance.
NSSF, The Firearm Industry Trade Association, is promoting Gun Storage Check Week June 1–7 with the message "Make Sure It's Secure" to encourage responsible firearm storage practices. The campaign aims to prevent accidents, thefts, suicides, and unauthorized access, offering resources through GunStorageCheck.org and a sweepstakes featuring a B.O.S. Lock Fusion biometric device.
Crow Wholesale's exclusively distributed Challenger and Clever ammunition brands earned top five positions in Scope DLX's 2026 shotshell market share analysis. The rankings highlight growing momentum among clay target shooters, hunters, and retailers seeking dependable performance and competitive value.
The Council to Advance Hunting and the Shooting Sports and the International Hunter Education Association (IHEA-USA) released PUP AI, an interactive chat tool designed to help users access information from the National R3 Clearinghouse. The tool makes recruitment, retention, and reactivation research more accessible to agencies, organizations, and professionals working to strengthen hunting and shooting sports participation.
Southwick Associates released its April 2026 Hunting & Shooting Market Pulse, revealing that hunters and shooters are cutting discretionary spending due to economic concerns but increasing ammunition supplies and planning to spend tax refunds on hunting and shooting products. The quarterly subscription service provides market analysis and industry trends to executives and investors.
The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) announced the release of the 2026 update to American National Standard SAAMI Z299.1-2026, providing pressure and velocity performance standards for rimfire ammunition and chambers. The standard ensures safety, reliability, and interchangeability of firearms and ammunition.
NSSF has named 2TON as its first official Affinity Partner, providing NSSF's 10,000+ members with specialized branding, marketing, and digital development services. 2TON will be listed in the NSSF member portal and collaborate with the association to provide marketing education and resources for firearm industry businesses.
Brownells announced the launch of 2nd Adventure Global Solutions, a new division led by Casey Betzold to help manufacturers expand internationally. The division manages export compliance, logistics, and market access across B2B, direct-to-consumer, and government channels, supporting nearly 600 brands across approximately 65 countries.
Wiley X announced the appointment of Cory Uehlein as Vice President of Marketing & Digital. In this role, Uehlein will lead the company's comprehensive marketing and digital strategy, driving brand growth and customer experience across all channels.
Superior Outfitters, one of Texas's largest shooting sports retailers, is seeking to expand its footprint through new store openings and strategic acquisitions of existing firearms businesses. The company invites dealers facing market challenges to discuss potential opportunities.
Kovix, a premium titanium suppressor manufacturer, relocated its headquarters from Lake Norden, South Dakota to Kalispell, Montana. CEO Luke Hanson stated the move enhances team synergy and positions the company more centrally for operations while maintaining seamless customer service.