SHIELD Sights Announces Strategic Distribution Partnerships with Sports South and Zanders
Crewkerne, England — SHIELD Sights, pioneer of compact red dot optics, is pleased to announce new distribution partnerships with Sports South and Zanders Sporting Goods, two of the largest and most respected wholesale distributors in the firearms and shooting sports industry. With this expansion, SHIELD Sights products are now in stock and available for immediate shipment through both distributors.
This is in addition to our longstanding partnership with RSR Group, who was our first US distributor and remains one of our most cherished global partners.

These partnerships significantly expand the availability of SHIELD Sights' line of micro red dot optics to dealers across the United States. Through the established dealer networks of RSR Group, Sports South, and Zanders, retailers can now access SHIELD's full lineup of optics with faster fulfillment and simplified purchasing.
RSR Group, Sports South and Zanders serve thousands of firearms retailers nationwide and are known for their efficient logistics and deep industry relationships. With SHIELD Sights now part of their product offerings, dealers can easily source optics designed and manufactured in the United Kingdom by one of the industry's oldest and most established micro red dot manufacturers.
"Partnering with Sports South and Zanders represents an important step in expanding our distribution footprint in the United States. Both companies have long-standing reputations for supporting dealers and providing reliable service. Having Shield Sights products available through their distribution networks ensures greater accessibility for retailers and their customers." said James White, CEO of SHIELD Sights.
Dealers can now order SHIELD Sights directly through the Zanders, Sports South and RSR dealer portals, with inventory currently in stock and ready to ship.
Sports South portal: https://www.theshootingwarehouse.com/
Zanders portal: https://shop2.gzanders.com/
RSR Group portal: https://www.rsrgroup.com/
For more information: Visit ShieldSights.com or contact your Sports South, RSR, or Zanders sales representative.
About SHIELD SIGHTS
SHIELD Sights was founded in Great Britain in the early 1980s and pioneered the development of modern micro red dot sights and their now famous RMSc footprint. Originally marketed under brands such as Firepoint, Tasco Optima, Trijicon RedDot, and JPoint, SHIELD technology helped establish the foundation for today's pistol-mounted optics. Today, SHIELD continues to design and manufacture compact red dot sights used by military, law enforcement, OEM firearm manufacturers, and commercial markets worldwide. Connect with us on Facebook and Instagram or visit our website to learn more.
