ALPS OutdoorZ announced a partnership with Michael Waddell and the Bone Collector brand, combining their shared values and expertise in hunting gear. The collaboration will produce content starting this spring during turkey season and expand through fall big game seasons, leveraging Waddell's reputation and ALPS OutdoorZ's development capabilities.
Guidefitter announced an expanded partnership with Rocky Brands, Inc., adding The Original Muck Boot Company and XTRATUF to its platform alongside Rocky Boots. The partnership provides direct access to over 194,000 verified outdoor professionals including guides, outfitters, and law enforcement.
Zanders, a national distributor based in Sparta, Illinois, has added SHIELD Sights' innovative micro red dot optics to its product lineup. The partnership expands dealer access to SHIELD Sights' rugged, compact optics designed for concealed carry pistols, duty firearms, and competition platforms.
PRADCO Outdoor Brands announced a partnership between Knight & Hale Game Calls and Tag N Brag, a fast-growing hunting content team. The collaboration will feature Knight & Hale calls, vests, and accessories across Tag N Brag's digital platforms and hunt breakdowns throughout the season.
CZ announced a partnership with Ace Virtual Shooting (AceVR) to introduce a virtual reality controller modeled after the CZ Shadow 2 pistol. The controller replicates the feel and handling of the competition pistol for immersive digital training. CZ and AceVR will showcase the innovation at the 2026 NRA Annual Meetings & Exhibits with prizes including an AceVR controller and CZ Shadow 2 pistol.
SHIELD Sights, a pioneer of compact red dot optics, announced new distribution partnerships with Sports South and Zanders Sporting Goods, expanding availability of their micro red dot optics through established dealer networks alongside their longstanding partner RSR Group.
The Boone and Crockett Club has partnered with the University of Wyoming to establish a Working Lands Wildlife Conservation Professorship in the College of Agriculture, Life Sciences and Natural Resources. The program will focus on wildlife habitat conservation, ranch management, and wildlife disease research, including chronic wasting disease, while supporting Wyoming's ranching communities and big game populations.
Hawke® Optics announced a strategic partnership beginning in 2026 with the Chasing Giants Podcast, a premiere whitetail deer hunting show hosted by Don Higgins and Terry Peer. The partnership aligns the precision optics leader with a podcast that shares expert hunting advice and listener-driven content based on 40 years of trophy whitetail hunting experience.
The United States Practical Shooting Association (USPSA) and Steel Challenge Shooting Association (SCSA) have become official partners of NSSF's First Shots program, an introductory target-shooting initiative. The partnership will offer First Shots Intro to Steel Challenge experiences at participating clubs, providing safe introductions to competition shooting for new participants.
FirstSpear has entered a ten-year exclusive licensing agreement with Recon K9 LLC to assume sales, marketing, manufacturing, and distribution of Recon K9's tactical gear for military and law enforcement working dogs. Recon K9 founder Jason Watson will join FirstSpear to continue driving the brand's vision and product development.
Kinsey's, a leading outdoor and shooting sports distributor, announced a partnership with Hodgdon Powder Company to distribute smokeless powder, with shipments beginning in Q2 2026. The expansion strengthens Kinsey's reloading category and provides independent retailers access to the industry-leading brand.
Otis Technology announced a private label partnership with Bud's Gun Shop featuring a specially branded line of gun cleaning kits by Shooter's Choice. The collaboration offers caliber-specific cleaning kits designed for everyday firearm maintenance, available through Bud's Gun Shop's online catalog.
Silent Steel USA announced a strategic partnership with Maschmedt & Associates, a sales agency with over 50 years of outdoor industry experience. The agreement expands Silent Steel USA's representation across 23 western states, strengthening dealer relationships and market presence for the suppressor manufacturer.
International Wildlife CrimeStoppers and Whitetails Unlimited announced a strategic partnership to combat poaching through advanced technology, community outreach, and enforcement support. The collaboration aims to protect whitetail deer populations across North America using specialized equipment and training for law enforcement agencies.
Ralph and Vicki Cianciarulo of The Choice and Content King Media announce the expansion of their 30-year partnership with Easton. Their children RJ and Aubrey Cianciarulo are stepping into larger roles as the family-led company continues delivering impactful bowhunting content.
Ralph and Vicki Cianciarulo of The Choice TV show and Content King Media are expanding their partnership with SPYPOINT. Their next generation, RJ and Aubrey Cianciarulo, are taking on larger roles in the company and television program, bringing fresh creativity while honoring the family's decades-long legacy in outdoor content.
Gunpowder Inc., a leading enthusiast lifestyle agency, has been named public relations agency of record for SilencerCo, the shooting industry's leader in suppressor design and construction. Gunpowder will support strategic communications, media relations, and brand storytelling to elevate awareness of SilencerCo's premium products and innovation legacy.
Gunpowder Inc. has been named agency of record for ZEV Technologies, a performance firearm and accessories brand. The partnership will focus on earned-media strategy and brand visibility, leveraging Gunpowder's experience with enthusiast markets and ZEV's reputation for precision-engineered firearms and components.
Guidefitter announced a strategic partnership with Taurus Holdings, welcoming the Georgia-based manufacturer and its portfolio including Rossi and Heritage to its network of verified outdoor professionals. The collaboration aims to connect these firearms brands with authentic ambassadors in the outdoor community, with all three brands launching on Guidefitter in early Q1 2026.
Antler King is pleased to announce the company has renewed its partnership with DeerTopia. Hosted by deer habitat manager Steve Bartylla, DeerTopia is a Deer & Deer Hunting exclusive. In each episode, Bartylla shares his proven tactics to help hunters produce bigger, healthier deer populations from the ground up.