Target Sports USA has partnered with outdoorsman, author, and firearms instructor Kevin Estela to create written blog pieces, social media posts, and video content. Estela will share his expertise across shooting sports, firearms, ammunition, hunting, and preparedness communities, complementing Target Sports USA's educational and entertainment content offerings.
Silencer Central announced a partnership with Sezzle to provide flexible "Buy Now, Pay Later" payment options for suppressor purchases. Founder and CEO Brandon Maddox stated the new payment option complements faster ATF approval times while allowing customers to break up costs over time. The service launches July 15, 2026, on Silencer Central's website.
Hook & Barrel Magazine and Guns.com have partnered to provide firearm buyers with exclusive post-purchase subscription access to premium outdoor lifestyle content, including firearm reviews, hunting and fishing adventures, and celebrity interviews.
Burris Optics announced a partnership with Promoboxx to provide retailers with automated digital marketing solutions. The collaboration delivers brand-approved promotional content including email, social media, and web assets to help dealers increase product visibility and sales while maintaining consistent brand messaging.
Code Blue Scents has partnered with TreeCruTV, an authentic hunting content team, to feature Code Blue's premium whitetail scents across TreeCruTV's hunt recaps, episodes, and social media content. The collaboration combines Code Blue's industry-leading scent technology with TreeCruTV's passionate storytelling and connection with hunters.
Silent Steel USA has partnered with Sports South, the nation's largest wholesale shooting sports distributor, to bring its complete Streamer suppressor lineup and full product catalog to dealers nationwide. The Streamer family includes full-size, Compact, and Micro models featuring proprietary FLOW-IQ™ technology, available in multiple calibers.
Remington Ammunition and Original Grain have partnered to launch The Hunt Club series of watches, with Remington becoming an Official Brand Licensee. The four-watch collaboration features American walnut from retired Remington rifle buttstocks and design details inspired by firearms, including the Mother of Pearl Chrono, Ebony Barrel Chrono, Silver Barrel Auto, and Black Chrono.
Brownells announced that Daniel Defense products are now available to VALOR Program members at member pricing. VALOR is a member-only program for active-duty military, law enforcement, and federal agents, providing access to over 1,200 brands including Daniel Defense's full catalog of rifles, pistols, components, and spare parts through ID.me verification.
SLG2, Inc. announced Work Sharp® as its newest corporate partner for 2026, beginning with the Grand Safety Tour on June 13-14 at Bass Pro Shops in Niles, Ohio. Work Sharp will provide knife sharpening services and educational demonstrations at Shoot Like A Girl and Safe LivinG events nationwide.
Zanders, an all-women-owned distributor based in Sparta, Illinois, announced it is now the first and only distributor stocking 1st Phorm nutritional products nationwide. The partnership expands dealer access to premium health and performance products including protein supplements, wellness formulas, and hydration solutions.
The Columbus Clingstones and Realtree are hosting a special game on May 28 at Synovus Park featuring custom Realtree Advantage Classic jerseys to support The Plummer Home, a local organization assisting veterans. Game-worn jerseys will be auctioned with 100% of proceeds benefiting the nonprofit.
SLG2, Inc. renewed its partnership with the NSSF to support the +ONE® mentorship initiative, promoting shooting sports and hunting through education and peer-to-peer mentorship. The company will deliver +ONE messaging across its nationwide event platforms, including the Grand Safety Tour, having welcomed over 50,000 guests since 2009.
The Ultimate Hunting Experience announced an official partnership with Hornady Manufacturing to provide hunters with top-tier equipment and educational experiences. The collaboration integrates Hornady's Precision Hunter® and Outfitter® ammunition lines into UHE's expeditions and digital content, focusing on marksmanship improvement and ethical harvesting practices.
TAG Precision announced a collaboration with Kimber America to supply advanced sight and optics solutions. TAG Precision's patented FiberLok™ sights are now standard on Kimber's 2K11 and CDS9 models, with optic adapter plates also selected for the 2K11 platform.
Content King Media, led by Ralph, Vicki, RJ, and Aubrey Cianciarulo, announces a partnership with MTM Case-Gard, a storage solutions manufacturer. The collaboration will produce innovative campaigns and engaging content, combining Content King Media's creative expertise with MTM Case-Gard's trusted product line.
ALPS OutdoorZ announced a partnership with Michael Waddell and the Bone Collector brand, combining their shared values and expertise in hunting gear. The collaboration will produce content starting this spring during turkey season and expand through fall big game seasons, leveraging Waddell's reputation and ALPS OutdoorZ's development capabilities.
Guidefitter announced an expanded partnership with Rocky Brands, Inc., adding The Original Muck Boot Company and XTRATUF to its platform alongside Rocky Boots. The partnership provides direct access to over 194,000 verified outdoor professionals including guides, outfitters, and law enforcement.
Zanders, a national distributor based in Sparta, Illinois, has added SHIELD Sights' innovative micro red dot optics to its product lineup. The partnership expands dealer access to SHIELD Sights' rugged, compact optics designed for concealed carry pistols, duty firearms, and competition platforms.
PRADCO Outdoor Brands announced a partnership between Knight & Hale Game Calls and Tag N Brag, a fast-growing hunting content team. The collaboration will feature Knight & Hale calls, vests, and accessories across Tag N Brag's digital platforms and hunt breakdowns throughout the season.
CZ announced a partnership with Ace Virtual Shooting (AceVR) to introduce a virtual reality controller modeled after the CZ Shadow 2 pistol. The controller replicates the feel and handling of the competition pistol for immersive digital training. CZ and AceVR will showcase the innovation at the 2026 NRA Annual Meetings & Exhibits with prizes including an AceVR controller and CZ Shadow 2 pistol.