ZeroTech Optics USA and Infinite Outdoors announced a strategic partnership offering ZeroTech customers a 30-day free Infinite Outdoors membership trial and providing Infinite Outdoors members with an exclusive 25% discount on ZeroTech optics products.
Silencer Central and U.S. LawShield launched a new NFA trust offering clearer documents, streamlined ATF submissions, and self-service tools through the Silencer Central customer portal. The revocable trust includes online education on NFA firearms, firearm trusts, and co-trustee management, available free to suppressor customers.
Field & Stream TV announced a partnership with St. Jude Children's Research Hospital and Music Gives to St. Jude Kids to create outdoor and music experiences for patients and families. The network will run daily awareness and donation spots while collaborating on outdoor adventures and music showcases.
Smith & Wesson Brands, Inc. and World Whiskey Society announced the release of the Smith & Wesson 7-Year Classic Edition bourbon, an inaugural whiskey celebrating American gunsmithing heritage and premium spirits craftsmanship. The aged straight bourbon features vintage-inspired packaging with imagery of founders Horace Smith and Daniel Baird Wesson.
EOTECH and parent company American Holoptics are donating over $8 million in pet supplies inventory to Project K-9 Hero, a nonprofit supporting retired Police K-9s and Military Working Dogs. The donation will fund building construction and expansion for the organization's 177-acre rehabilitation and rehoming facility.
Realtree and Aflac, two Columbus, Georgia institutions, announced a partnership to raise awareness about financial protection for outdoor enthusiasts. The collaboration extends Aflac's supplemental health insurance access to the outdoor community, addressing risks like hunting-related injuries while supporting conservation and children's health causes.
Yellowstone.ai has been selected as the new trail camera supplier for Snapshot Wisconsin, a major wildlife monitoring project run by the Wisconsin Department of Natural Resources. The partnership will deploy 1,000 Y2 trail cameras across Wisconsin counties, providing high-quality imagery and remote management capabilities to support wildlife population tracking and scientific research.
The International Hunter Education Association – United States of America (IHEA-USA) has partnered with NSSF's First Shots program to integrate shooting safety education into hunter education courses across all 50 states. Eleven states currently participate, with Maine introducing over 400 new shooters in three months.
Target Sports USA has partnered with outdoorsman, author, and firearms instructor Kevin Estela to create written blog pieces, social media posts, and video content. Estela will share his expertise across shooting sports, firearms, ammunition, hunting, and preparedness communities, complementing Target Sports USA's educational and entertainment content offerings.
Silencer Central announced a partnership with Sezzle to provide flexible "Buy Now, Pay Later" payment options for suppressor purchases. Founder and CEO Brandon Maddox stated the new payment option complements faster ATF approval times while allowing customers to break up costs over time. The service launches July 15, 2026, on Silencer Central's website.
Hook & Barrel Magazine and Guns.com have partnered to provide firearm buyers with exclusive post-purchase subscription access to premium outdoor lifestyle content, including firearm reviews, hunting and fishing adventures, and celebrity interviews.
Burris Optics announced a partnership with Promoboxx to provide retailers with automated digital marketing solutions. The collaboration delivers brand-approved promotional content including email, social media, and web assets to help dealers increase product visibility and sales while maintaining consistent brand messaging.
Code Blue Scents has partnered with TreeCruTV, an authentic hunting content team, to feature Code Blue's premium whitetail scents across TreeCruTV's hunt recaps, episodes, and social media content. The collaboration combines Code Blue's industry-leading scent technology with TreeCruTV's passionate storytelling and connection with hunters.
Silent Steel USA has partnered with Sports South, the nation's largest wholesale shooting sports distributor, to bring its complete Streamer suppressor lineup and full product catalog to dealers nationwide. The Streamer family includes full-size, Compact, and Micro models featuring proprietary FLOW-IQ™ technology, available in multiple calibers.
Remington Ammunition and Original Grain have partnered to launch The Hunt Club series of watches, with Remington becoming an Official Brand Licensee. The four-watch collaboration features American walnut from retired Remington rifle buttstocks and design details inspired by firearms, including the Mother of Pearl Chrono, Ebony Barrel Chrono, Silver Barrel Auto, and Black Chrono.
Brownells announced that Daniel Defense products are now available to VALOR Program members at member pricing. VALOR is a member-only program for active-duty military, law enforcement, and federal agents, providing access to over 1,200 brands including Daniel Defense's full catalog of rifles, pistols, components, and spare parts through ID.me verification.
SLG2, Inc. announced Work Sharp® as its newest corporate partner for 2026, beginning with the Grand Safety Tour on June 13-14 at Bass Pro Shops in Niles, Ohio. Work Sharp will provide knife sharpening services and educational demonstrations at Shoot Like A Girl and Safe LivinG events nationwide.
Zanders, an all-women-owned distributor based in Sparta, Illinois, announced it is now the first and only distributor stocking 1st Phorm nutritional products nationwide. The partnership expands dealer access to premium health and performance products including protein supplements, wellness formulas, and hydration solutions.
The Columbus Clingstones and Realtree are hosting a special game on May 28 at Synovus Park featuring custom Realtree Advantage Classic jerseys to support The Plummer Home, a local organization assisting veterans. Game-worn jerseys will be auctioned with 100% of proceeds benefiting the nonprofit.
SLG2, Inc. renewed its partnership with the NSSF to support the +ONE® mentorship initiative, promoting shooting sports and hunting through education and peer-to-peer mentorship. The company will deliver +ONE messaging across its nationwide event platforms, including the Grand Safety Tour, having welcomed over 50,000 guests since 2009.