PARD Optics to highlight innovative products to dealers at Worldwide show. 
February 5, 2024

Reno, NV – February 2, 2024: PARD Optics, a leader in digital Thermal & Night Vision is excited to announce its attendance at the upcoming Worldwide show, February 6-8 at the Reno-Sparks Convention Center in Reno, NV. PARD will be located at booth #488. The company will be showcasing a wide range of products built around their proprietary night vision, thermal and multi spectral imaging technology.

“We have designed products and a program that offers an unparalleled value proposition to the consumer and industry leading margins for the dealer”, said Derick Cole, VP of Sales at PARD. “Quite simply, the consumer gets more technological features for their hard earned dollar and our retail partners make money on the line. I invite all hunting and shooting accounts to stop by the booth and see why it is time to Embrace the Dark Side.”

PARD invites all shooting professionals to schedule appointments in advance to ensure a personalized experience at the show. Appointments can be scheduled with Derick Cole (VP of Sales) at or with PARD’s nationwide rep group, ODLE Sales

Founded in 2017, PARD Optics is a premier manufacturer of Thermal and Night Vision equipment for the shooting sports industry. PARD entered the US shooting sports marketplace in the digital Thermal and Night Vision category after many years of strong growth in Europe.

Optimax Technology LLC. (“PARD Optics”) has introduced new standards for profitability, quality, features, and value, to help deliver reliable and affordable digital optics to the market. PARD Optic’s USA sales office and distribution center is based in Reno, NV.