February 26, 2024

FEBRUARY 15, 2024 – Edgemont, SD – HeadHunters NW, the leading executive recruiting firm specializing in talent acquisition for the international small arms, shooting sports, and defense industries, presents the next episode of the HeadHunters NW Podcast. Hosted by Shaylene Keiner, President of HeadHunters NW, this episode features Marshall Lerner, CEO of Primary Arms.

Keiner expresses her admiration for Primary Arms’ evolution under Lerner’s dynamic leadership. “Join us in Episode #027 as we delve into the company’s transformation, from offering high-quality, affordable optics for AR-15s to becoming a trailblazer in delivering outstanding shopping experiences and unparalleled customer service to small retailers, shooting enthusiasts, law enforcement, and military audiences.”

Keiner highlights Lerner’s remarkable leadership style, emphasizing his dedication to fostering a positive organizational culture. “Marshall’s hands-on approach, including regular customer interaction, sets an example for CEOs. His unwavering commitment to customer service and employee development through training and education initiatives truly sets Primary Arms apart. Every decision reflects a strategic focus on enhancing the end-user experience. “Primary Arms is undoubtedly one to watch,” adds Keiner. “With their compelling new product offerings and ambitious growth plans, they are poised for continued success.”

HeadHunters NW Video Podcast

·HHNW #027, Marshall Lerner, CEO, Primary Arms, LinkedIn

“Please share the podcast with folks you know and people you think should consider working in our great community of freedom-loving, gun-carrying Americans,” Keiner added.

For information about HeadHunters NW, visit HeadHuntersNW. com. You can also follow us on LinkedIn, Facebook, and Instagram.

About the HeadHunters NW Podcast

Please join the HeadHunters NW Podcast with HeadHunters NW President Shaylene Keiner as she talks with the leaders who inspire success in the small arms, shooting sports, and defense industries. Watch for an insider’s view of what makes the people and the companies they work for extraordinary. Meet leaders, learn about fantastic career opportunities, and discover the culture of today’s outdoor industry. Find the HeadHunters NW Podcast on Apple, Spotify, iHeartRadio, YouTube, or Google Podcasts. Please subscribe, listen, rate, and review. To learn more, visit headhuntersnw.com/podcast.

Episodes feature honest conversations with industry leaders exploring time-tested advice on succeeding in the firearms marketplace. Learn what type of talent the manufacturers, trade associations, and distributors who make up the industry are looking for and get insight into what it’s like to work here. Whether you’re a CEO looking for a capable VP to boost your brand, you need to add executives to your private equity firm or board of directors, or you are curious about your favorite firearm manufacturer, listen to learn how others have excelled in our industry.

About HeadHunters NW

The Best Heads for Business

HeadHunters NW recruits talent for international companies, Fortune 500 corporations, venture, and private equity groups, family-owned and privately held businesses, trade groups, and non-profits while uncovering talent for C-suite roles, vital management positions, board of director opportunities, and senior executives. Through tireless networking and exploring a wide variety of industries, functions, and regions, HeadHunters NW discovers distinguished, effective talent and places them in influential roles in the small arms, shooting sports, and defense industries. We know the people who will drive your objectives to the next level and can secure them swiftly and efficiently. You set the timeframe, and HeadHunters NW delivers the best talent for your team.

Media Contact: Laura Evans, Silver Bullet Marketing

Email: Laura.silverbullet@gmail.com