PARD Optics, a leader in digital Thermal & Night Vision is excited to announce its participation in the upcoming SHOT Show in Las Vegas. The company will be unveiling a diverse range of new products designed specifically for the US consumer. PARD extends a warm invitation to all hunting and shooting professionals to visit their booth and explore these technological introductions.

At the SHOT Show, PARD will provide an exclusive opportunity for attendees to get a firsthand look at their latest offerings. From high-performance clip-on thermal and night vision devices to their expanded line of multi spectral units that allow the user to utilize both thermal and night vision simultaneously, PARD’s new products promise to revolutionize the way hunters and shooters see in the dark.

Book Your Appointment: PARD invites all shooting professionals to schedule appointments in advance to ensure a personalized experience at the show.

Derick Cole, VP of Sales at PARD, stated, "We are excited to present our latest innovations at the 2024 SHOT Show. Our development team has been working hard to develop products that address the unique needs of today’s hunting and shooting consumer. We look forward to showing you firsthand why it’s time to Embrace the Dark Side.”

The SHOT Show is scheduled to take place from January 23-26 at the Venetian Expo Center in Las Vegas, Nevada. PARD will be located at Booth #40756.

To set up a meeting for to review the PARD product line, contact Derick Cole at derick.cole@pard.com. For members of the media to schedule time at the booth to go over products, please email John Aho at john.aho@pard.com.

Founded in 2017, PARD Optics is a premier manufacturer of Thermal and Night Vision equipment for the shooting sports industry. PARD entered the US shooting sports marketplace in the digital Thermal and Night Vision category after many years of strong growth in Europe.

Optimax Technology LLC. (“PARD Optics”) is introducing new standards for profitability, quality, features, and value, to help deliver reliable and affordable digital optics to the market. PARD Optic’s USA sales office is based in Reno, NV. www.pard.com