Reno, NV – January 3, 2024: PARD Optics, a leader in digital Thermal & Night Vision is excited to announce its participation in the upcoming SHOT Show in Las Vegas. The SHOT Show is scheduled to take place from January 23-26 at the Venetian Expo Center in Las Vegas, Nevada. PARD will be located at Booth #40756.

The company will be unveiling a range of new products designed specifically for the US consumer, including the new Night Stalker 4K night vision scope, the expanded line of multi spectral devices that utilize both night vision and thermal imaging, and several other new products that will remain a secret until the SHOT show opens. PARD extends a warm invitation to all hunting and shooting professionals to visit their booth and explore these amazing thermal and night vision products. Derick Cole, VP of Sales at PARD, stated, "We are eagerly anticipating the debut of some of our latest technological innovations at SHOT. Our R&D team has been working hard to develop innovative new products designed specifically for the needs of today’s hunting and shooting consumer. With dealer margins north of 30+ pts, we look forward to showing you firsthand why it’s time get profitable and Embrace the Dark Side!”

The PARD Director of Marketing, John Aho, will also be on hand and available to meet with media and customers to discuss opportunities to help drive business and grow PARD partnerships in 2024. If interested, please contact John at john.aho@pard.com to set up an appointment.

Book Your Appointment: PARD invites all shooting professionals to schedule appointments in advance to ensure a personalized experience at the show. Appointments can be scheduled with Derick Cole (VP of Sales) at derick.cole@pard.com.

Founded in 2017, PARD Optics is a premier manufacturer of Thermal and Night Vision equipment for the shooting sports industry. PARD entered the US shooting sports marketplace in the digital Thermal and Night Vision category after many years of strong growth in Europe.

Optimax Technology LLC. (“PARD Optics”) is introducing new standards for profitability, quality, features, and value, to help deliver reliable and affordable digital optics to the market. PARD Optic’s USA sales office is based in Reno, NV. www.pard.com