WESTFIELD, Massachusetts – January 17, 2023 – Savage Arms has officially announced
a new partnership with the Group 3 Holdings licensing group. The companies are
collaborating to create a variety of camping gear, sportswear, cutlery and more, slated
to hit the market during the 4 th quarter of 2023 with an extensive rollout in early 2024.
“We know our brand is strong in the firearms space, but we also know that there is a
larger audience and Savage fan base who simply enjoy the outdoors,” said Beth
Shimanski, Director of Marketing at Savage Arms. “We are confident this new line-up of
products from our partners will satisfy any outdoorsman or woman’s needs. We can’t
wait to showcase some of these products at SHOT Show and with our strong retail
partners this fall.”
Founded in 1992, Group 3 has successfully established a solid reputation in the industry
as a unique, full-service brand management company. The company’s mission of
identifying distinctive opportunities for brand owners is fueled by identifying brand
potential, establishing a vision for the future and uniting brand owners with retail and
manufacturing partners. Group 3 has extensive knowledge, relationships and expertise
across a variety of market segments and distribution channels.
“We are excited to bring our expertise and passion for quality and innovative design to
products beyond the firearm world,” said Mary Gleason, founder of Group 3 Holdings.
“Through this comprehensive licensing program, we’re creating an extensive line to fully
outfit the avid outdoor enthusiast in and out of the field.”
A variety of these upcoming products will be available to view at the Savage Arms
booth, #12821, at SHOT Show from January 17 to January 20, 2023. These new lines
include basecamp products, technical hunting apparel, sportswear, non-technical
apparel, functional bags and storage products.
To learn more about Savage's extensive line of leading firearms, visit savagearms.com.
For more information on this licensing partnership, contact Group 3 Holdings through
Media contact: Jake Dahlke, Murray Road Agency
Headquartered in Westfield, Massachusetts, Savage has been producing firearms for
more than 125 years. Savage is one of the world's largest manufacturers of hunting,
competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their
firearms are best known for accuracy, performance and innovation. The entrepreneurial
spirit that originally defined the company is still evident in its ongoing focus on
continuous innovation, craftsmanship, quality and service. Learn more at