PRADCO Outdoor Brands Acquires Ani-Logics Outdoors
June 10, 2024

BIRMINGHAM, ALA. -- PRADCO Outdoor Brands, one of the nation’s leading manufacturers of hunting and fishing products, acquires Ani-Logics Outdoors®, a leader in scientifically formulated deer nutrition products. This acquisition complements PRADCO’s already diverse roster of hunting, fishing and outdoor brands.

“I am excited to welcome Ani-Logics to our family of iconic brands,” said Brian Malone, VP/GM of PRADCO Outdoor Products Division. “Our focus is to support and grow the existing operation by leveraging proven Ani-Logics and PRADCO resources.”

Ani-Logics started in response to the 2012 Epizootic Hemorrhagic Disease (EHD) outbreaks. Their devoted team of scientists and wildlife biologists worked to develop nutritious deer supplements designed to support herd health, promote antler growth, and offer exceptional attraction and palatability. With this acquisition, PRADCO is committed to continuing these efforts by conducting research and field testing to support the development of new and improved wildlife nutritional products. This research, along with warehouse and manufacturing functions, will remain in Worthington, MN.

This addition is not only building the PRADCO portfolio, but also working to strengthen well-established partnerships. Lee and Tiffany Lakosky, long-time partners of PRADCO’s Summit Treestands, also work closely with the Ani-Logics brand, creating technologically advanced food plot seed and attractant products known as CRUSH®.

“I am thrilled to continue working with Ani-Logics under its new ownership,” said Lee Lakosky of the Crush with Lee & Tiffany. “We look forward to this expanded partnership as an opportunity for all.”


PRADCO Outdoor Brands, a family-owned company and subsidiary of EBSCO Industries, focuses on working with high-quality, durable brands that resonate with outdoor enthusiasts of all types. PRADCO Outdoor Products Division includes Summit Treestands, Code Blue Scents and D/CODE Scent Elimination, Knight & Hale, Whitetail Institute, Texas Hunter and Maxxtuff. PRADCO is also home to Moultrie/Moultrie Mobile, along with PRADCO Fishing which produces and markets 20+ brands including Rebel, YUM, Booyah, War Eagle Custom Lures, Lindy and Bomber.


Hannah Kinderknecht

Director of Marketing – Signature Game & Land Management