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(Lewisville, Texas) InfiRay Outdoor, in partnership with iRayUSA, will allow all US dealers to reduce the price of the RICO Mk1 RL42 and RH50 models beginning Monday, October 9, 2023. This follows a popular promotion and high demand on the RICO Mk1 RH35 in August and September.
The RICO (Rugged Infrared Compact Optic) Mk1 family of thermal weapon sights has been one of the most popular product lines produced by InfiRay Outdoor (distributed and marketed in the United States through iRayUSA). In September, a promotion on the RICO Mk1 RH35 (640x512 resolution, 35mm lens) quickly sold out across the country. After the expiration of this promotion (September 30th), dealers will now have a chance to offer the other Mk1 models (RL42 and RH50) at a new low price, while supplies last.
The RICO Mk1 RL42 thermal weapon sight features a 384x288 resolution thermal sensor and a 42mm lens (4x base magnification). This unit will be reduced from $3,999 MAP to $2,999 MAP, effective October 9th, 2023.
The RICO Mk1 RH50 thermal weapon sight features a 640x512 resolution thermal sensor and a 50mm lens (3x base magnification). This unit will be reduced from $5,999 MAP to $4,499 MAP, effective October 9th, 2023.
“After the high demand on the RH35 promotion, we are excited to be able to reduce the pricing of other models in the ever-popular RICO Mk1 line,” said Pliny Gale, iRayUSA Director of Marketing. “We are excited to be in a world of fast moving technology, with products getting better and pricing being more accessible to buyers with each evolution. As we grow, expand, and develop new technologies, we pass savings on to our dealers and customers.”
To learn more about the RICO Mk1 RL42, please visit, www.irayusa.com/rl42
To learn more about the RICO Mk1 RH50, please visit www.irayusa.com/rh50
About iRayUSA
iRayUSA is the United States distributor of InfiRay Outdoor thermal night vision devices. InfiRay Outdoor is the world’s leading manufacturer of thermal sensors and thermal optics with over one-hundred patents and the first commercially available 1280 resolution thermal weapon sight. Established in 2020 by thermal industry experts with more than a decade of experience, iRayUSA serves as the US sales, marketing, support, and distribution headquarters for InfiRay Outdoor thermal weapon sights and thermal monoculars. With a staff of experienced night hunters, iRayUSA understands the needs of the customer and is proud to offer the best warranty and support in the thermal optics industry.
Learn more about our products at: www.irayusa.com
Dealer inquiries can be submitted at:www.irayusa.com/become-a-dealer
Warranty information can be found at:www.irayusa.com/warranty
Media Contact:
Pliny Gale, Director of Marketing