NSSF Unveils Revised Star Rating System for Outdoor Ranges
March 29, 2021

NEWTOWN, Conn. — NSSF® has announced a revamped Star Rating System for outdoor range businesses that can guide existing ranges and developers of new ranges in creating professional facilities that will succeed in attracting a wide range of customers.

“NSSF’s new outdoor range rating system is based on our vision of a safe, well-managed, customer-oriented facility that is a strong promoter of recreational shooting in their market,” said Zach Snow, NSSF’s Director of Retailer and Range Business Development. “We encourage all outdoor ranges to review the criteria in the rating system and make improvements where practicable for the benefit of their venue and customers.”

The system encourages ranges to strive for a Five-Star rating, which is the gold standard for the firearm industry and honors ranges that through best business practices have developed a business that customers know is in the top tier and worthy of their patronage.

The NSSF Star Rating System can be used in many ways by range operators and developers, among them:

  • Existing outdoor ranges can identify rating system criteria that may be worth incorporating into their business models to improve their facilities
  • The rating system can be used as a tool for range startups while in the business-planning and developmental stages
  • And if certain criteria do not pertain to your business model, use the rating system to refine your business practices, fill in gaps and, importantly, become aware of new technologies and practices to improve management and the customer experience

Some ranges may not be able to immediately meet the requirements needed to achieve a Five-Star rating — and that’s okay! The important thing is that your range operation is meeting the needs of your customers regardless of where you rank. From there you can use the Star rating requirements as a guide to make improvements to your business. Ratings of 3 and 4 Stars demonstrate your range’s commitment to meeting high standards — something customers value and local media and business organizations will appreciate knowing.

NSSF encourages all outdoor ranges to apply to become a Star-Rated Range. Check out the Range Program Star Rating Assessment form today to see how your business currently ranks while identifying areas you can improve upon to achieve greater success.


About NSSF

NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen's organizations and publishers nationwide. For more information, log on to www.nssf.org.

Hunter’s Specialties Introduces New Drury Turkey Locator Calls

Irving, TX – Hunters Specialties, industry leader in scent control products, game calls, attractants, and more, proudly introduces two new turkey locator calls that were developed with their friends at Drury Outdoors!

The DOD Howler will locate coyotes as well as make coyotes howl, but where it really shines is locating Spring turkeys. Easy to use, this locator will hit the high frequency range and get gobblers to announce their presence from up to a mile away. A closed reed design, this call only requires air and the more the better. You literally cannot over blow it! It emits sharp barks and howls of an Alpha male coyote. With a little practice, one can be locating roosted gobbler’s in no time! A wooden mouthpiece coupled with a high density horn this call looks as good as it sounds.


  • High Frequency, realistic coyote howler
  • Wood barrel & high-density plastic horn
  • Injection molded internals
  • Locates gobblers up to 1 mile

The DOD Crow Locator is comprised of a wooden mouthpiece and wooden barrel coupled with a mylar reed and emits some of the most realistic crow calls on the market! So realistic that a gobbler cannot resist answering the challenge. Use this crow call to keep track of your target gobbler as you close in on him! High pitched and extremely realistic, this call is a tool you will want to keep in your turkey vest at all times.


  • Premium crow call
  • Wood barrel
  • Wooden inserts for unmatched realism
  • High Frequency
  • Mylar reed

For more information on Hunters Specialties products or to see all the GSM Outdoors brands, visit GSMOutdoors.com.

About GSM Outdoors?
Few American outdoor companies enjoy a mutually respected relationship with their customers that spans over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters and shooters succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field and on the range to this day. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come...that’s the GSM Outdoors guarantee!

GSM Outdoors:

Stealth Cam Walker’s Muddy Birchwood-Casey TekMat Boss Buck New Archery Products (NAP) Western Rivers Hawk Big Game Down & Out Blinds by Hawk HME Coyote Light Scent Slammer SME Bullseye Crossfire Holsters Cyclops Viking Solutions Hunters Specialties TRUGLO Rival Arms APEX Gear Johnny Stewart Cold Steel


Butler Creek® Unveils New Element Scope Caps

Modular, Rugged Caps Offer Customization and Uncompromising Protection

OVERLAND PARK, Kan. – March 15, 2021 – Butler Creek®, maker of smart, field-proven hunting and shooting accessories, announced today the launch of its new Element Scope Caps. Rugged and modular, Element Scope Caps are designed to protect almost any scope thanks to various size options and a multi-flex rubber sleeve design.

The Element Scope Cap comes with modular, interchangeable lens caps to choose from – clear disk, ballistic data disk or standard black disk. The ballistic data disk accepts a ballistic chart template insert, which can be downloaded and printed fromthe Butler Creek website. This gives shooters easy access to critical ballistics data in the field, providing them with all the information they need to make an accurate shot before pulling the trigger.

The lens caps are made from durable polymer to withstand heavy use in the field, including extreme hot and cold conditions. The caps flip open with the touch of a button, allowing hunters to protect their scope right up until that critical moment of opportunity. After being unlocked, the cap can be flipped 180 degrees to stand upright or 270 degrees to fold back onto the scope and out of the way.

The Element Scope Cap comes in eight different sizes to fit most scopes on the market. There are six objective lens cap options including 35-40mm, 40-45mm, 45-50mm, 50-55mm, 55-60mm and 60-65mm, as well as small (37-42mm) and large (42-47mm) eyepiece cap options. All of the new Butler Creek Element Scope Caps have an MSRP of $29.95.

For more information on this product or to view the complete line of Butler Creek products, visit www.butlercreek.com.

About Butler Creek

Butler Creek produces innovative, field-proven accessories that improve the shooting experience for hunters and tactical enthusiasts alike. The wide array of accessories are designed by shooters who know the value of quality and durability. With innovations that have expanded from the original Butler Creek Scope Caps, the product line now includes slings, straps, magazines and magazine loaders. To learn more, visit www.butlercreek.com or on Facebook at www.facebook.com/ButlerCreek/.