Combined Outdoor America FAST platforms and OSG MVPD distribution represent widest reach for content creators.
January 19, 2023 (Vancouver, Wash.) – Obsession Media announced today that Outdoor America and Outdoor Sportsman Group (OSG) have entered into a three year extension on their strategic partnership for content provided by OSG to be distributed on the Obsession Media FAST channel, Outdoor America.
Outdoor America is a streaming channel with best in class outdoor programming distributed via Connected TV platforms including: Samsung+, Vizio, LG and TCL Televisions, as well as over 20 OTT platforms, including Crackle, Xumo, Plex, Distro TV and others. Collectively, these platforms deliver Outdoor America to more than 200 million connected devices.
Outdoor Sportsman Group Networks (Outdoor Channel, Sportsman Channel, World Fishing Network and Sportsman Channel Canada) is the undisputed leader in the creation and distribution of hunting, fishing and shooting programming across multiple platforms including: Cable Television, print, digital and social media platforms.
“Viewer consumption of streaming media continues at a torrid pace and has fueled significant growth with Outdoor America,” said John West, President of Outdoor America. “Our partnership with OSG will deliver over 2,000 titles yearly, and we’re thrilled to continue providing our viewers access to the highest-quality content in the Hunting, Fishing and Shooting categories.”
Tim Cremin, President and GM of Winnercomm and Mitch Petrie, VP Programming of Outdoor Sportsman Group issued a joint statement:
“This partnership helps OSG provide additional distribution for our premium outdoor lifestyle content. This is a bold step towards making our content available to consumers of outdoor lifestyle programming no matter where and how they consume it.”
“Combining the best in class OSG programming with Outdoor America’s distribution on streaming platforms brings new audiences to outdoor content and the broadest possible reach for sponsors and content creators alike,” said Nick Rhodes, CEO Obsession Media.
This strategic partnership will expand the reach of independent producers and endemic advertisers to diverse audiences across linear over-the-top (OTT) and connected TV’s (CTV) on advertiser-supported video-on-demand (AVOD) platforms to ensure their content and messages are reaching the largest and highly-targeted outdoor consumers.
About Outdoor America
Outdoor America is the leading multi-platform media brand designed to inspire Americans to spend more time in our nation’s great outdoors. Outdoor America is distributed across broadcast TV, connected TVs and streaming devices, and digital and social platforms. Outdoor America is the most widely distributed outdoor media video brand. Funded and built by an experienced team of programming executives, Outdoor America is the flagship channel of Obsession Media. For more information, visit https://www.outdooramerica.com
About Outdoor Sportsman Group
Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multi-channel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel Canada and MOTV, the world’s leading subscription-based video-on-demand outdoor television content platform. The Group also consists of a number of established publishing assets: 16 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV