Celerant and Sezzle Open Buy Now, Pay Later Integration for Sportsman Retailers at the Point of Sale
May 20, 2024

Dealers can offer buy now, pay later options to increase average order values and sell more by providing payment options at the point of sale

Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation (NSSF), has announced additional integration functionalities with Sezzle. Sezzle is a ‘Certified B Corp’ BNPL solution that empowers shoppers to shop and options to split payments over set periods of time. Already available for Celerant’s eCommerce platform, the expanded option allows retailers to offer customers ‘buy now, pay later’ options when checking out at the point of sale, in-store.

"We’re thrilled to deepen our collaboration with Celerant, enabling their retailers to seamlessly integrate Sezzle’s Buy Now, Pay Later solution across multiple channels," expressed Paul Paradis, co-founder, and Chief Revenue Officer at Sezzle. "Expanding into both online and in-store environments aligns with our mission to provide flexible payment options that enhance the shopping experience for consumers. With Sezzle, Celerant retailers can cater to a wider audience, offering convenience and affordability without compromising on financial responsibility."

Leveraging Financing Options Directly at the Point of Sale

Tactical retailers using Celerant’s eCommerce solutions can already offer customers options for ‘pay-in-2’ and ‘pay-in-4’. Now, Celerant has added a direct API integration facilitating the same ‘buy now, pay later’ options in-store. There is no additional fee for retailers who want to implement the integration at their point of sale inside the store; it simply needs to be activated by contacting Celerant and Sezzle.

“Celerant’s integration with Sezzle has already been instrumental in building sportsman retailers' order values through eCommerce,” stated Ian Goldman, President and CEO of Celerant. “Extending this capability to in-store transactions unlocks extra opportunities to build revenue potential. With its simple implementation, rapid payment processing within 24 hours, and zero liability for faulty payments, this new integration is a powerful tool to drive sales growth. It's an extra layer of convenience while offering peace of mind for both businesses and customers alike.”

Celerant’s Sportsman Retail Point of Sale Software

Celerant offers two retail point of sale platforms for tactical retailers that integrate with Sezzle – Cumulus Retail eCommerce, a cost-effective, SaaS solution for small-to-medium retailers; and Stratus Enterprise eCommerce, a comprehensive solution with advanced and custom functionality. Retailers opting for the Sezzle in-store integration can quickly get started with the financing options.

To learn more about Celerant and the new POS integration with Sezzle, please visit www.celerant.com/Sezzle.

About Sezzle

Sezzle is a preferred payment option for millions of shoppers. By offering Sezzle, retailers can tap into Sezzle’s user network to attract more customers and turn them into repeat shoppers at all stages of their credit journey. Sezzle users can locate a retailer’s products and latest deals directly on their Sezzle mobile app and website. Orders placed through Sezzle flow directly into Celerant’s back office software, just as it would from their point of sale software and eCommerce website, allowing the retailer to manage orders from all channels in a single place.

About Celerant Technology
Celerant has supported the archery and outdoor sports industries since 1999 with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the ATA, NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/firearms.