DELAFIELD, Wis. (Jan. 18, 2024). Gunpowder, Inc., a leading enthusiast lifestyle agency, announces the addition of the Rocky Mountain Elk Foundation (RMEF), one of the most effective conservation organizations in the United States, to its growing client roster. Gunpowder will provide public relations strategy and implementation to help RMEF advance its mission of ensuring the future of elk and other wildlife, their habitat and our nation’s deep hunting heritage.

Gunpowder Inc. is paving the way in the outdoor and enthusiast categories, providing creative guidance and execution in marketing communications for its impressive list of industry-leading clients, including SITKA Gear, Pure Fishing, Academy Sports + Outdoors, Ravin Crossbows, Johnson Outdoors, Uncharted Supply Co., THOR Industries, and most recently, Christensen Arms. The partnership with RMEF will aim to strengthen their PR capabilities, increase membership retention, assist with their 40-year anniversary plans and create a more effective PR infrastructure within the company.

"Rocky Mountain Elk Foundation sets the standard for non-profits in the outdoors space and is one of the most well-respected conservation foundations in the United States," said Gunpowder CEO and Founder Ryan Chuckel. “We are honored to support this organization's mission and a cause that we can all stand behind. We look forward to contributing to RMEF's growth with a dynamic marketing communications plan to help protect North America’s grandest game animals and their habitat."

With more than 225,000 members nationwide, RMEF is known for its commitment to elk conservation, which has played a vital role in protecting ecosystems all around the country. By implementing sustainable wildlife conservation practices, RMEF has emerged as an inspiration to keep the environment healthy and ensure that elk and other wildlife can flourish in their environment. To date, its membership has worked to protect over 1.5 million acres of land. Beyond habitat improvement, the foundation has also been an advocate for sustainable hunting and the rich heritage it holds.

“Our collaboration with Gunpowder is an exciting way to kick off the New Year. Their expertise in the outdoor space and commitment to strong storytelling will help us set new industry benchmarks for excellence in elk conservation and habitat preservation,” said RMEF Director of Marketing and Communications, Riza Lesser. “In coming together to spread awareness for our cause, we are confident that this collaboration will leave a lasting mark on the path to elk conservation.”