November 20, 2023

NOVEMBER 17, 2023 –Edgemont, SD – HeadHunters NW, the leading executive recruiting firm specializing in talent acquisition for the international small arms, shooting sports, and defense industries, presents an exclusive bonus episode of the HeadHunters NW Podcast. Hosted by Shaylene Keiner, President of HeadHunters NW, this segment delves into the professional journey of Meprolight USA’s General Manager and VP of Sales and Marketing, Bill Yerby, highlighting his expertise as a leader in consumer products and the distinctive qualities that define the Meprolight brand.

Keiner says, “Bill possesses a strategic vision at the highest level and is an authority in expanding consumer product brands. His diverse professional background spans California surfing, winter sports, sporting apparel, eyewear, optics, and now, Meprolight USA’s product line. This episode offers unique insights into a distinguished leader and an influential brand in our space.”

Meprolight Ltd., an Israeli-owned manufacturer, operates around the clock to supply the Israeli Defense Forces (IDF) and law enforcement agencies globally and commercial customers with cutting-edge sights for pistols, rifles, and shotguns. Yerby emphasizes, “I’ve collaborated with some of the industry’s finest minds and managers, and I take pride in working for a manufacturer that prioritizes high-quality materials, craftsmanship, and people.”

Yerby reveals a unique aspect of Meprolight, stating, “Many people are unaware that at the age of 18, everyone in Israel joins the IDF. As our children and families rely on Meprolight products in the military field, their success is personal. If our optics fail, we fail, and the life lost is one of our own.” Putting that reality into perspective is why “Our commitment to product quality control surpasses mil-spec requirements. Everything is manufactured under the strictest tolerances at our headquarters in Israel, and our success lies in equipping people with the best optics by merging American design with Israeli influence.”

Meprolight USA Seeking Director of Sales

Under Yerby’s leadership, Meprolight has experienced remarkable growth in the U.S. Keiner stated, “The success has been so substantial that Meprolight USA is actively seeking a Director of Sales.”

“We are expanding our dynamic team daily,” Yerby explained. “This comprehensive role demands an entrepreneurial mindset, an optical background, and experience collaborating with distributors, national accounts, specialty dealers, and buy groups. As the brand continues to thrive in the U.S., we aim to empower our managers as future leaders. A self-initiating attitude is imperative for this remote position.”

For more details on the Meprolight Director of Sales position, visit www.jobs.meprolight.com.

New Meprolight Products

Meprolight is set to unveil an array of new products and optics enhancements at the 2024 SHOT Show. The lineup includes multiple products in development for years, an expansion of pistol and rifle red dot sights, and more. Yerby concludes, “The influx of new shooters in the marketplace is positive, and successful businesses recognize that now is the time to invest in product development and marketing. This is precisely what Meprolight is doing.”

HeadHunters NW Video Podcast

·HHNW Bonus Episode, Bill Yerby, Meprolight USA, General Manager and Vice President of Sales and Marketing, LinkedIn

“Please share the podcast with folks you know and people you think should consider working in our great community of freedom-loving, gun-carrying Americans,” Keiner added.

For information about HeadHunters NW, visit HeadHuntersNW. com. Follow on social media at LinkedIn, Facebook, and Instagram.

About Meprolight

Meprolight, a division of SK Group, is the premier manufacturer and global supplier of top-grade Electro-optical and Optical Sights, Self-illuminated Sights for pistols, shotguns, rifles, Night Vision, and Thermal Sights and Devices. Meprolight’s highly trained and experienced engineers are recognized for utilizing the latest state-of-the-art technology to design and manufacture premium targeting solution products. Precision engineering in conjunction with precision manufacturing, accuracy, and proven durability—Meprolight provides outstanding value for your investment. Designed for and proven on the battlefield, Meprolight products are used and trusted by militaries, law enforcement, and professional shooters world-wide. Whatever your shooting discipline, whatever the environment, Meprolight products are designed to provide fast and accurate target acquisition.

About the HeadHunters NW Podcast

Please tune in to the HeadHunters NW Podcast with HeadHunters NW President Shaylene Keiner as she talks with the leaders who inspire the success of the shooting, hunting, and outdoor industry. Watch for an insider’s view of what makes the people and the companies they work for extraordinary. Meet leaders, learn about fantastic career opportunities, and discover the culture of today’s outdoor industry. Find the HeadHunters NW Podcast on Apple, Spotify, iHeartRadio, YouTube, or Google Podcasts. Please subscribe, listen, rate, and review. To learn more, visit headhuntersnw.com/podcast.

Episodes feature honest conversations with industry leaders exploring time-tested advice on succeeding in the firearms business. Learn what type of talent the manufacturers, trade associations, and distributors who make up the industry are looking for and get insight into what it’s like to work here. Whether you’re a CEO looking for a capable VP to boost your brand, you need to add executives to your private equity firm or board of directors, or you are curious about your favorite firearm manufacturer, listen to learn how others have excelled in our industry.

About HeadHunters NW

The Best Heads for Business

HeadHunters NW recruits talent for international companies, Fortune 500 corporations, venture, and private equity groups, family-owned and privately held businesses, trade groups, and non-profits while uncovering talent for C-suite roles, vital management positions, board of director opportunities, and senior executives. Through tireless networking and exploring a wide variety of industries, functions, and regions, HeadHunters NW discovers distinguished, effective talent and places them in influential roles in the small arms, shooting sports, and defense industries. We know the people who will drive your objectives to the next level and can secure them swiftly and efficiently. You set the timeframe, and HeadHunters NW delivers the best talent for your team.

Media Contact: Laura Evans, Silver Bullet Marketing

Email: Laura.silverbullet@gmail.com