TBA Outdoors, an outdoor industry marketing agency, is continually answering a host of questions and concerns from our clients. We thought that we would share some of our curated content on a myriad of topics from social media to marketing strategies to utilizing influencers and all things in between.

Let’s take a look at what it takes to implement a successful media event.

Press trips are invaluable in allowing agencies to spotlight a partner’s products, brand or a particular destination to relevant media while engaging in in-person experiences. Unlike trade shows, where media might have a few moments with a particular product in a sterile setting, press trips allow for media to spend time utilizing a brand’s products within an environment that they were designed to be used.

For outdoor lifestyle brands, building brand loyalty means creating a connection with customers that goes beyond just selling them gear. It’s about understanding their needs, values, and desires and creating products and experiences that align with those things. When customers feel like a brand truly understands and cares about them, they’re more likely to stick with that brand over time.

When properly planned and executed, press trips can generate positive coverage in your target media outlets.

However, executing a successful press trip can be challenging, and a lot of factors should be considered.

How can your brand benefit from a targeted media event?

Read more to get our tips!

Are you looking to strengthen your brand’s presence in an ever-competitive market? As a fully integrated marketing firm, TBA Outdoors can cover these bases — and lots more — for your brand. Reach out to our team of marketing professionals today to see how we can help your outdoor brand with its marketing campaigns, media events and more.