NOV 10, 2020

The Fowl Life on Outdoor Channel and Realtree Outdoors Announce Partnership Extension Into 2023

Brands to Continue Fruitful Relationship for Years to Come

Columbus, GA (November 9, 2020) – The Fowl Life and Realtree Outdoors today announced that they will extend their successful partnership, which first started in 2001, through the end of 2023 and hopefully beyond. Realtree will continue as the “Official Camouflage Partner” of The Fowl Life, and Chad Belding and the crew of The Fowl Life will exclusively wear Realtree patterns for all appearances. The brand will be featured on every episode of season 13, 14, and 15 of the show, in addition to a number of other combined marketing efforts across digital and social channels.

Beyond their involvement with The Fowl Life television show, Realtree will also be intimately involved in a variety of other activations over the course of the deal. Chad and other members of The Fowl Life crew will make several appearances on the Realtree podcast, while Chad will also host the brand on his “This Life Ain’t For Everybody” podcast. Realtree will be a sponsor at industry staples such as the SHOT Show and NWTF Convention, as well as hunting camps throughout the life of the deal.

“Realtree is a longstanding partner, and we couldn’t be prouder to extend our deal with them – they’re a perfect fit for the lifestyle that The Fowl Life represents,” said Chad Belding, co-host of The Fowl Life. “I personally have used their products for years, and look forward to doing so for years to come!”

“We are excited to continue this long-standing partnership with Chad Belding and The Fowl Life. The team over there are a perfect representation of the Realtree brand, community and our licensing partners,” said Lucas Mashtare, Content Director of Realtree Outdoors.

For more information on The Fowl Life visit or on Chad Belding and his variety of endeavors go to For additional information on Realtree Outdoors visit


About Chad Belding:

Born in 1974 in Reno, Nevada Chad Belding is a lifelong sportsman and outdoors enthusiast whose love of the lifestyle was instilled at a very young age by his father Orville Belding. Orville ensured that both Chad and his brothers Clint and Clay were encouraged to evolve an appreciation of the outdoors at every turn, teaching them to camp, hunt, fish, crawdad trap and even cut down their own Christmas trees. Their mother, Faith Belding, was with the family every step of the way. He is the host of “The Fowl Life”, as well as the co-founder of Banded, a video production and merchandising company that specializes in waterfowl hunting gear and accessories as well as a selection of turkey hunting products. Chad also hosts the podcast “This Life Ain’t For Everybody” podcast in, created in 2018.

About Realtree Outdoors:

REALTREE®? is the creator and marketer of the world's most versatile camo patterns. No matter where you hunt or enjoy the outdoors, there is no better way to blend in with your surroundings than by wearing REALTREE Camo.