Retail

Smith & Wesson Brands, Inc. announced ten distinguished retailers nationwide as 2025 Ambassador Dealers, including Americana Arms, Not Just Guns, H&H Shooting Sports, Fuquay Gun, Fin Feather Fur Outfitters, Magnum Shooting Center, Freedom Firearms, Idaho Guns & Outdoors, Shoot Straight, and Smoky Mountain Guns & Ammo, honoring their exemplary performance and dedication to the brand.

Liberty Safe announced 25 new dealer locations in 2025, building on 40+ dealers added in 2024. CEO David Foley and CRO Donny McKay emphasized the company's commitment to supporting dealers with U.S.-made products, marketing programs, and enhanced dealer tools to serve customers effectively.

Bass Pro Shops announced plans for a new Outpost retail location in Hermantown, just west of Duluth, Minnesota. Bass Pro Shops’ newest store will be the company’s fifth in the great state of Minnesota, and the first in the northeast part of the state.

SKRE Gear presents the Summer Bundle, a collection of high-tech clothing designed to meet the demands of hardcore hunters. The Summer Bundle includes the Kaibab 150 SS Merino Wool short-sleeve shirt, Unita Early Season Pant—V1, Grid Lite Jacket, and Timber Hitch belt.

Bass Pro Shops announced plans to celebrate the official grand opening of its new Bass Pro Shops Outdoor World in West Chester, Ohio, with a special Evening for Conservation on Wednesday, February 21, 2023.

This holiday season, TRUE offers a holiday gift guide of top-notch knives curated for every aficionado in your life. From the avid fisherman to the grill master, TRUE has a collection that marries precision, style, and functionality. Elevate the art of gifting with these exceptional tools that promise to bring joy and mastery.

Kryptek Outdoor Group announces the expansion of its global presence with the launch of Kryptek Outerwear in Australia and New Zealand. This exciting development marks a significant milestone for the company as it continues to provide top-quality outdoor gear to enthusiasts worldwide.

Bear Creek Arsenal is proud to announce the Bear Coins rewards program as our way to show appreciation for our loyal customers and dealers. Bear Coins are simple and easy to use and will offer a variety of benefits that are tailored to your needs.

This year, Barnett Outdoors® has introduced many new items, including crossbows, lighted nocks, and slingshots, all designed to enhance the outdoor experience for hunters of all ages. However, adults are not the only ones getting exciting new toys. New for 2023, Barnett is excited to introduce the Phantum Toy Crossbow line.

FALCO® Holsters introduces alluring gift boxes for custom Premium Leather Holsters priced at $150 and above, just in time for the holiday season. This exclusive offer extends across their entire collection of premium leather holsters. Orders completed by December 6, 2023, will be elegantly packaged in a gift box, ensuring timely delivery for Christmas.

Need to get outfitted for your upcoming hunts? Academy Sports + Outdoors has got you covered with a variety of Realtree camo apparel and gear designed to keep you out there longer. Shop ONLINE, in the Academy app, in store or order curbside pickup for all your Realtree gear.

The secret for hunters trying to harvest a mature buck is patterning does. Does will need nutrients during this time, and not everyone has access to large grain fields. Big & J can attract does and keep them coming to a reliable food source.

Foxtrot Mike Products announces the reintroduction of the much-acclaimed Mike-15 Gen 1 5.56 Barreled Upper Receiver to their product lineup. This exceptional offering is now exclusively available on the Foxtrot Mike Products website.

Armasight celebrates the thermal hunter with 10% off select thermal optics. This promotion is available through all authorized Armasight dealers. Promotion is valid now through December 31, 2023.

Armasight celebrates the thermal hunter with 10% off select thermal optics. This promotion is available through all authorized Armasight dealers. Promotion is valid now through December 31, 2023.

Everest announces the launch of its new and improved website. You can explore the upgraded site at www.everest.com, designed to offer user focused navigation, enhanced AI fueled search capabilities, and a modern layout, ensuring customers can easily discover their desired outdoor products.

MidwayUSA is pleased to announce a partnership with provider of buy now, pay later financing solutions, Credova. This partnership will give customers flexible financing solutions for purchasing, all with no credit card.

Hunters can find Cotton Crave by Big & J exclusively at their local Tractor Supply Company. The new Cotton Crave delivers the same proven ingredients and long-range aroma that Big & J is known for among hunters by taking it to the next level with incorporation of unique advantages from Fortified Cottonseed.

Guidefitter, an e-commerce marketplace for outdoor industry professionals and enthusiasts, announced a strategic partnership with Credova, a company that provides flexible financing options.

Gear up for hunting season with great deals on the full SEVR lineup of broadheads. Archers can scoop up some of the best pricing of the year during the SEVR SUMMER SALE that is going now for a limited time.