Product News

Liberty Safe announced the introduction of Pro Flex interiors across its Colonial, Franklin, Lincoln, and Presidential safe families, offering customers flexible storage configurations and personalization options. The new system includes compatible accessories like jewelry doors, watch winders, and file drawers, allowing safes to adapt to changing storage needs over decades of ownership.

Defend Pepper Sprays, available exclusively on Amazon, provide college students with compact personal protection for back-to-school season. According to Teri Quinn, Director of Marketing at Defend, the product helps students carry confidence while focusing on their new experiences. Defend is owned by Arcus Hunting, which also operates Tink's and Dead Down Wind brands.

TALO Distributors, Inc. and TriStar Arms unveiled the TriStar Trinity II TALO Gold over/under shotguns, featuring enhanced engraving, gold coverage, and extended chokes. Available in 12 and 20 gauge with 28" barrels at $999.99 MSRP, these limited edition shotguns are now in stock at TALO distributors.

WOOX, an Italian-American gunstock manufacturer, announced the Vigilante Beavertail Grip, a premium AR-compatible grip handcrafted from Claro walnut in Italy. CEO Ben Fleming highlighted that WOOX is the first company to offer a Claro walnut AR grip with an engineered-polymer beavertail, featuring laser checkering and ambidextrous design at $99.00 MSRP.

RCBS has launched its new 7mm Backcountry Die Set, a three-die system designed for the high-performance 7mm BC cartridge. Developed alongside Hodgdon Powder Company's Accurate High Country powder, the die set delivers enhanced control and consistency for handloaders seeking precision ammunition reloading.

Hardcore Waterfowl introduces Rugged Series Wigeon and Gadwall duck decoys featuring FowlFlex™ Technology and WhaleTail™ Keel for durability and realistic movement. Each six-pack includes four drakes and two hens at $89.99.

Fiocchi of America launched Golden Dove Duplex, a duplex shotshell combining #8 and #6 lead shot designed for dove hunters. The 1-1/5-ounce payload at 1,275 feet per second delivers dense patterns for close shots while maintaining energy for extended distances, according to Christian Hogg, Director of Marketing at Fiocchi of America.

FALCO Holsters introduced the D910 L Light-Bearing Kydex Chest Holster, compatible with over 2,600 handguns and 180 lights. Designed for hunters and outdoor enthusiasts, the custom-molded chest holster features an adjustable harness, quick-release buckle, and optional optics-ready configuration, with an MSRP of $189.95.

Hodgdon Powder Company introduced Accurate High Country, a spherical rifle propellant engineered for Federal's new 7mm Backcountry cartridge and other modern magnums. The progressive-burning propellant delivers exceptional ballistic performance while providing handloaders with versatility across a broad range of rifle cartridges from .243 Winchester through 7mm Backcountry.

TUO Gear introduced TUO Ryse, a new camouflage pattern designed for whitetail hunters using macro-scale linear shapes and micro-texture detailing to break up the human silhouette at both close and long range. The pattern features a gray-based midtone with adaptive green and amber accents for early leaf drop through late season, field-tested in hardwood timber.

ScentLok introduced the OZ Radial IQ & Gear Chamber Combo, an ozone-powered storage system designed to eliminate odor, bacteria, and mildew from hunting gear. The system uses ozone technology to actively refresh equipment between hunts and is now available in Olive and Black colorways with an MSRP of $499.99.

SOG Knives announces the release of its 40th Anniversary Fat Guard Bowie knife, a limited run of 500 individually serialized knives inspired by the original S1 Bowie from 1986. The knife features a 6.1-inch AUS 8 steel blade and comes with a commemorative Zippo lighter, leather sheath, and handcrafted pine display case.

ATN Corp released a free firmware update for the ATN ThOR 6 Mini thermal riflescope, enhancing image quality, SharpIR© AI processing, and reliability while maintaining its sub-$1,000 price point. The update improves out-of-box image sharpness, battery recognition, digital zoom clarity, and overall system stability for all existing owners.

Avian-X announced its new lineup of waterfowl hunting packs and bags, including the BA Backpack, Floating Duffel Decoy Backpack, Floating Lumbar Blind Bag, and Shell Bags. These purpose-built products feature rugged storage, flotation capabilities, and weather-resistant designs to help hunters organize and protect gear in the field.

WE Knife Co. and CIVIVI unveil their 2026 Hunting Lineup launching July 27, 2026, featuring the award-winning WE Notchline, CIVIVI High Grass designed by Matt Gentry, and CIVIVI Carveth. The collection combines premium craftsmanship with field-tested ergonomics for outdoor professionals and EDC enthusiasts.

Defend reminds outdoor enthusiasts to pack protective gear beyond the basics, including insect repellents like Defend Picaridin and Defend Permethrin, plus bear spray for wildlife encounters. Proper preparation with quality protection products helps ensure a safe and enjoyable outdoor experience.

WOOX announced the Gladiatore V2 Stock & Forend, a premium upgrade for compatible Mossberg pump-action shotguns. Handcrafted from American walnut with wraparound grip technology and ventilated butt pad design, the V2 enhances performance and ergonomics. Available as stock, forend, or complete kit with MSRP of $439.

Smith & Wesson Brands, Inc. announced four Model 1854 lever-action rifle packages in .30-30 Winchester and .45-70 Government, each factory-equipped with a Vortex Crossfire HD 2-7x32 riflescope. The rifles feature stainless-steel or walnut-stock configurations with modern performance features and are ready for field use.

Hardcore Waterfowl introduces Rugged Series Blue-Winged and Green-Winged Teal Decoys featuring FowlFlex™ one-piece construction and WhaleTail™ Keel technology. Both six-packs offer realistic paintwork, true-to-scale sizing, and natural movement designed to fool fast-flying teal at $69.99 MSRP.

Zanders, a national distributor based in Sparta, Illinois, has expanded its elk calling lineup by adding Riven Calls, an innovative manufacturer of high-performance elk calls influenced by world champion elk caller Beau Brooks. The partnership with Higdon Outdoors provides dealers with premium bugle tubes, diaphragm calls, and accessories designed for hunters of all experience levels.