Defend is promoting bear safety awareness and preparedness during Bear Safety Awareness Month, highlighting its 14 oz bear spray with an effective range of up to 45 feet. The company, owned by Arcus Hunting, offers bear spray options in 8 oz and 14 oz sizes to help outdoor enthusiasts prepare for wildlife encounters.
ALPS OutdoorZ introduces the DU Heritage 20, a carry-on compliant daypack designed for hunters and travelers. The pack features a padded laptop sleeve, U-shaped zipper main compartment, and fleece-lined pockets, available in Olive Green for $99.99.
DeSantis Gunhide announces its full range of hunting holsters and accessories, including the Dual Angle Hunter, Outdraw Chest Rig, Black Mamba, Predator II Bandoleer Rig, and Wild Hog models. These durable leather and nylon holsters are designed for hunters and outdoor enthusiasts, offering secure carry options and quick firearm access.
Tikka U.S., distributed by Beretta USA, is expanding its T3x ACE rifle family with new left-hand configurations of the T3x ACE Target and T3x ACE Game models. These left-handed rifles feature the platform's modular chassis system, bolt-action accuracy, and extensive accessory compatibility for hunting and competitive shooting applications.
Summit Treestands launched three gear-management accessories: Summit Utility Hooks 3-pack, 23" Bow Hanger, and 13" Bow Hanger. Tiffany Lakosky of Outdoor Channel's CRUSH with Lee & Tiffany praised the products for keeping gear organized and within reach. All accessories are available at summitstands.com.
Apex Ammunition launched Waterfowl Stratified S³ Steel shotshells in 12- and 20-gauge with layered shot sizes designed for versatile waterfowl hunting performance. President and CEO Jason Lonsberry stated the shells deliver tight mid-range patterns and increased terminal energy at distance for confident kills on ducks and geese.
HEVI, an industry leader in performance shotshells, launched a rebrand featuring a new logo, tagline "Hit Harder," and updated website. The company dropped "Shot" from its name to reflect growth beyond its original tungsten pellet innovation, now offering comprehensive shotshell products including HEVI-Hitter and HEVI-Steel.
ALPS OutdoorZ introduces the DU Guardian Ammo Pouch, featuring an upright cylindrical design with waterproof PVC exterior and Hold-Open pocket design for easy access. Available in DU Tan and Mossy Oak Bottomland, the pouch offers premium protection and versatile storage for hunters and outdoor enthusiasts.
REVEAL by Tactacam launches the REVEAL Pro 4.0 Solar Cellular Camera ($199.99 MSRP), now available online and at retail partners. The all-in-one camera includes a FLEXPACK R5 lithium battery and solar panel, featuring dual image sensors for crystal-clear images and extended battery life.
Burris Optics announces the redesigned 2026 Veracity riflescope lineup is now available at dealers nationwide. The new series features improved optics, enhanced ergonomics, five reticle options, and the innovative Burris Knob Synergy System for customizable turret configurations. MSRPs range from $1,019 to $1,559.
Hardcore Waterfowl introduces its Rugged Series Magnum Black Duck Decoy, featuring FowlFlex™ Technology and WhaleTail™ Keel for durability and lifelike movement in late-season hunting conditions. The oversized decoys include 4 drakes and 2 hens designed for visibility and realism that black duck hunters demand.
Remington Ammunition announces two new 12-gauge loads for its Premier Nitro Sporting Clays line, featuring 1-ounce shot sizes 7.5 and 8 with 1,250 fps muzzle velocity. Shotshell Product Manager Ronnie Evans states the powered-down loads address customer feedback for tournament-winning performance.
Hardcore Waterfowl introduces the Rugged Series Pintails, engineered specifically for wary pintail hunters with FowlFlex™ technology for durability, realistic drake and hen paint schemes, and WhaleTail™ Keel for lifelike movement. The 6-pack includes four drakes and two hens at $99.99 MSRP.
ALPS OutdoorZ expands its award-winning DeadQuiet Series with three new hunting packs: the Apex Sling Pack, Cruzer, and Proximity daypack. Each features proprietary DEADQUIET® layered fabric offering silent external surfaces, waterproof membranes, and suede inner backing for serious hunters.
ALPS OutdoorZ introduces the DU Guardian Blind Bag, a minimalist waterproof blind bag designed for waterfowl hunters. Featuring a PVC exterior, roll-top closure, MOLLE attachment system, and available in DU Tan and Mossy Oak Bottomland colorways, the bag is offered in standard and large sizes starting at $69.99.
Iron Valley Supply is releasing a Colt 1911 Classic commemorative pistol dedicated to the 25th anniversary of September 11th, 2001. The firearm features engravings of the Twin Towers, 9/11 Memorial & Museum, Statue of Liberty, and the four hijacked flight numbers, with grips engraved with World Trade Center exterior design.
ALPS Mountaineering introduces the NEXUS 28, a 28-liter everyday carry backpack featuring durable heathered polyester construction, laptop/tablet sleeves for devices up to 16 inches, and breathable padded mesh shoulder straps. Available in three color options at authorized ALPS dealers and alpsmountaineering.com.
WOOX, an Italian-American maker of premium outdoor gear, announces the WOOX Bolt-Action Leather Cartridge Quiver, handcrafted in Naples from Tuscan leather. The quiver holds five cartridges and fits most rifle stocks, featuring suede lining and an adjustable leather lace system, priced at $149.
Tink's introduces Scrape Tassels and Scrape Slushie to expand its scrape-management system for hunters. These products complement the existing PRIMED Scrape Rope, offering visual, tactile, and scent-based tools to create and maintain active whitetail scrape sites throughout the hunting season.
Federal Ammunition's FireStick muzzleloader technology has gained approval in four additional states—Arizona, California, Connecticut, and Indiana—for 2026 fall hunting seasons. The polymer capsule system, which charges from the breech and loads from the muzzle, is now legal in 37 states total. Manufacturers including Traditions, CVA, and Thompson/Center offer FireStick-compatible rifles.