Ol'Man Outdoors launches two new tripod models: the Tracker Portable 10' Tripod (OT-700) for mobile hunters and the Steward Deluxe 15' Tripod (OT-701) for extended positioning. Both feature 360-degree swivel chairs, steel construction, and integrated concealment options including Realtree Edge camo.
Wildlife Research Center announces the 35th Anniversary of Special Golden Estrus, its dated fresh super premium estrus scent for deer hunting. Each bottle features a serial number and "Use By" date with lab-tested estrogen levels, available in three sizes from $14.50 to $49.99.
Remington Ammunition announces new centerfire rifle and handgun additions for 2026, including three 7mm Backcountry loadings, new Subsonic Rifle and Hard Cast product lines, and expanded Core-Lokt PSP and Core-Lokt Handgun options. Products will debut at the 2026 SHOT Show in Las Vegas.
Hawke Optics announces new 2026 products including Vantage Turkey Scopes in Mossy Oak Bottomland, Vantage HD 34 FFP tactical scopes, refined Vantage HD 30 scopes, Vantage HD binoculars, Frontier ED X compact binoculars, and Carbon Fiber Pro Bipods featuring advanced optics technology and precision engineering.
Millennium Treestands announces the Dinner Bell 350 Feeder, a 350 lb. capacity wildlife management system featuring a 12-volt motor, programmable timer, solar panel, and heavy-duty varmint cage designed for efficient field management and long-lasting durability.
Millennium Treestands announces the DeadLock Carbon Shooting Stick Tripod, engineered with high-strength carbon fiber construction and a multi-platform Vise Head featuring 3-axis leveling and interchangeable Arca, Picatinny, and Saddle/Vise plates for hunters, shooters, and outdoor photographers.
Ol'Man Outdoors introduces the Clamp Down Jaw System and Stabilizer Truss System for ladder stands, enhancing safety and expanding hunting opportunities. These technologies enable secure tree attachment and improved stability across multiple Ol'Man ladder stand models including Big Daddy, Final Shot, and Skyscraper.
Swhacker Broadheads revealed three new 2026 models at ATA in Indianapolis: the #307 mechanical 2-blade, #311 fixed 3-blade, and #316 universal practice points. Director of Operations Randy Groff and engineer Rick Forrest highlighted innovations including Blade-Lock Technology and improved durability features designed for precision hunting performance.
Franklin Armory will unveil the patent-pending Total Round Control (TRC) bolt action at SHOT Show 2026, featuring its innovative Prevail line of long-range precision hunting rifles. The TRC system combines push feed and controlled round feed design features, offering toolless disassembly, interchangeable bolt heads, and availability in multiple calibers including .308 Winchester and 6.5 Creedmoor.
Real Avid has launched four comprehensive Master Pistol Collections designed for pistol shooters and conceal carry users. The kits include the Master Pistol Maintenance Collection, Master Pistol Cleaning Collection, and platform-specific collections for Glock and 1911 pistols, featuring specialized tools like sight pushers and smart mats.
Millennium Treestands launches the Antler Shak Series, featuring the Antler Shak 7 Mag and Antler Shak 30/30 ground blinds with industry-first optical technology. Both models offer 600D brushed shells in Mossy Oak Country Roots, one-way windows, blackout curtains, and three-person capacity for modern hunters seeking superior concealment and visibility.
Ol'Man Outdoors unveiled its 2026 ladder stand lineup featuring six models including the OT-200 Comfort Lite, OT-202 Final Shot, OT-203 Deadeye, OT-204 Big Daddy, OT-300 Final Shot Extra-Wide, and OT-402 Marksman 2-Person stands. Each model incorporates patented Clamp Down Jaw and Truss systems designed for stability, comfort, and silent operation.
Iron Valley Supply announced it is now an official provider for Legend Outdoor Gear, offering pistol and rifle cases, cleaning kits, range bags, slings, and accessories. The Birmingham, Alabama-based distributor serves the shooting sports and outdoor community.
FALCO Holsters launches three new pocket holsters: the A226 leather wallet holster, A913 Kydex pocket holster, and AX93 carbon fiber pocket holster. Each model offers distinct materials and draw methods designed for minimalist concealed carry with reliable performance across over 3,600 handgun models.
NEXTORCH North America announced the launch of the TA30D Tactical Flashlight, delivering 2200 lumens with a 448-yard beam distance. Featuring an advanced Ultra Thermal Buffer system and patented One-Step-Strobe capability, the compact tactical light is designed for law enforcement, emergency responders, and tactical professionals, priced at $99.99.
BANISH Suppressors unveiled the BANISH 556, an advanced 5.56 NATO/.223 Rem. suppressor featuring controlled-flow technology for sound and flash suppression. Designed by founder Brandon Maddox and his team, the full-auto-rated suppressor uses metal additive manufacturing and Inconel construction, priced at $999 with lifetime warranty.
Knight & Hale Game Calls announces expansion of its Run N' Gun® turkey vest line with four new models: the Run N' Gun® 100 Chest Rig in Mossy Oak® Greenleaf, Run N' Gun® 150 Chest Rig in Mossy Oak® Original Bottomland, Run N' Gun® 200 Turkey Vest in Realtree® Legacy, and Run N' Gun® 300 Turkey Vest in Mossy Oak® Full Foliage and Original Bottomland, each designed for mobile hunters with lightweight comfort and smart storage solutions.
BPI Outdoors/Bergara Rifles introduces the Platinum Stalker, a wood-stocked rifle built on a pepper-colored laminate Monte Carlo stock with stainless Cerakote finish. Featuring caliber offerings from 6.5 Creedmoor to .375 H&H, a TriggerTech Primary trigger, and weighing 6.75 pounds, the rifle starts at $1,899.99.
Liberty Ammunition will showcase its latest ammunition lineup at the 2026 Camfour event on January 10 & 11 in Fort Worth, Texas. New products include Bear Country, SPIKE, and several new rifle calibers. CEO Gary Ramey highlights Liberty's superiority and dealer support materials at Booth 22.
Federal Ammunition announces over 20 new centerfire rifle ammunition options for 2026, including the new Federal Subsonic line and additions to Terminal Ascent, Berger Elite Hunter, and Fusion Tipped product lines. Products will debut at the 2026 SHOT Show in Las Vegas, January 20–23.