Whitetail Institute announces the Obsession Block, a nutritional supplement featuring 17% protein and essential minerals designed to support whitetail deer year-round while providing strong attraction to encourage consistent deer activity on hunting properties.
Federal Ammunition has expanded its Fusion Tipped rifle ammunition line to include the 25 Creedmoor cartridge with a 130-grain load featuring 2,850 fps muzzle velocity. The new offering delivers improved ballistic performance with reduced drift and drop, while 125-grain American Eagle and 135-grain Sierra MatchKing loads are coming soon.
NEXTORCH North America announces the P09 Multi-Function Duty Flashlight featuring white, UV, red, and blue LEDs with up to 2,000 lumens and 240-yard beam distance. Designed for law enforcement and emergency response, it includes tactical strobe, ceramic glass breaker, and IP67 durability at $79.99 MSRP.
Millennium Treestands announces its complete Antler Shak Series of ground blinds — the Antler Shak 7 Mag, Antler Shak 30/30, and Antler Shak 30-06. Together, the series sets a new standard in concealment and visibility, giving hunters a blind built for every style of ground hunting, from spacious multi-hunter hub blinds to a durable, adaptable all-arounder.
Tink's Nose Candy introduces three olfactory blocker options—Sweet Apple, Anise, and Vanillin—designed to mask human odor while stimulating deer curiosity. Matt Kinamore, Senior Director of Product Development at Tink's, explains how these scent products complement comprehensive hunting strategies including scent elimination and wind awareness.
Ol' Man Outdoors has introduced the OST-100 Steady Eddie Tripod Shooting Stick, a field-tested rifle rest designed for deer gun season. Weighing 5 lbs. 10 oz. with an adjustable height range of 8 to 65 inches, the tripod supports multiple shooting positions and is compatible with crossbows and spotting scopes.
Federal Ammunition has expanded its Fusion and American Eagle rifle product lines with new 22 Creedmoor loads featuring 75-grain bonded soft point and total metal jacket options, both delivering 3,300 feet-per-second muzzle velocity. The loads are now being delivered to dealers nationwide.
Mossy Oak has partnered with STITCH Golf to introduce the SL2 Golf Bag featuring Mossy Oak's iconic Original Bottomland camouflage pattern. The collaboration combines both brands' appreciation for the outdoors and tradition, with the bag retailing for $398 and available online and at select country clubs nationwide.
Apex Ammunition and 24.7 Hunt have partnered to launch the Cold Front™ Waterfowl series of shotshells in 12- and 20-gauge, featuring graphite-coated, zinc-plated steel shot and a Limited Bore Contact WAD System designed for improved pattern consistency and velocity retention during waterfowl hunting season.
Beretta announces U.S. availability of exclusive 500th anniversary firearms including the BRX1, A400, 687 Silver Pigeon, and 694 limited editions. Each model combines proven Beretta platforms with commemorative details celebrating five centuries of Italian craftsmanship since 1526.
Spartan Precision Equipment announces the Pent System Kit, a modular upgrade that converts Spartan Quad Sticks into a five-legged shooting platform. The carbon fiber fifth leg enhances stability, supports rifle weight, and reduces shooter fatigue, with a suggested retail price of $150.00.
CIVIVI has launched the Lil Yonder (Model C25025B), a compact everyday carry knife designed by Zac Whitmore as a scaled-down successor to the award-winning full-sized Yonder. The lightweight folder features a 2.44" 14C28N stainless steel Spey Point blade, ambidextrous Crossbar Lock, and weighs just 2.06 oz, available October 29, 2026.
SENCUT has launched the SENCUT Clout (Model S26031), a compact EDC knife featuring a 2.99" D2 tool steel reverse tanto blade designed for outdoor cooking and daily tasks. The knife combines cleaver-inspired geometry with lightweight ergonomics, one-handed deployment, and ambidextrous pocket carry.
Remington Gun Care is expanding its product lineup with new Aluminum Rod Universal Cleaning Kits designed for rifle, shotgun, and handgun owners. The lightweight kits feature durable Mil-Spec 8-32 threads and include brass brushes, cotton mops, nylon jags, and patches, priced at $24.99 each.
CIVIVI unveiled the Ryson-E folding knife, designed in collaboration with custom designer Sam Tran. The EDC folder features a 3.32" harpoon blade, ceramic bearing deployment, and Swedish 14C28N or Damascus steel options, available worldwide starting October 29, 2026.
Tactacam has integrated its DEFEND 360 Cellular Camera with the REVEAL Mobile Application, allowing hunters to manage both camera types in one platform. The integration includes new features like Live View recording, 2-Way Audio, and AI Object Tracking, alongside REVEAL's Hunt Radar and mapping tools.
Remington Gun Care introduced the Rechargeable Mini-Dehumidifier to protect firearms from moisture in gun safes and storage areas. The device features water crystal technology, a motion-activated light, wireless hygrometer and thermometer, and operates up to 60 days before recharging.
Blocker Outdoors introduces the Scent Shield X-Factor lineup, a complete scent-control system built on technology from the original 1985 Scent Shield formula. The system includes laundry detergent, body soap, shampoo, and fall blend sprays, each designed to eliminate odors through multiple mechanisms for hunters pursuing whitetail, elk, and mule deer.
Derya Arms announced the TM22 Timekeeper, a semi-automatic .22 LR rifle featuring an adjustable stock, 18-inch threaded barrel, and upgraded sight package. The lightweight rifle ships with two 10-round magazines and is available in multiple colors with an MSRP of $249.
TriStar Arms announces the Viper G3, the next generation of its popular Viper semi-automatic shotgun series. The new flagship features a robust internal system, oversized controls, and accommodates a wider range of ammunition in 12, 20, and 28 gauge, plus .410 bore, with suggested retail pricing from $739 to $1,129.