Primary Arms Optics is now shipping two long-range rifle scopes: the PLxC 2.5-20x48 and PLxC 4.5-36x56 FFP Compact models. Both feature premium ED lenses, a new cartridge turret system, and multiple ACSS reticle options designed for precision shooting at various distances.
Vortex Optics introduced its Pro Cantilever Mounts & Accessories system, a USA-built platform enabling shooters to configure rifles for multiple optics and applications. The system includes Pro Cantilever Mounts, 45° Offset Red Dot Mounts, 12 O'Clock Red Dot Mounts, and Diving Board Mounts compatible with thermal clip-ons and ballistic ranging devices.
Hawke Optics' Vantage HD 8x34 binoculars earned "Best Compact Binoculars" recognition in Outdoor Life's 2026 Budget Optics Test. Outdoor Life Optics Editor Andrew McKean praised the lightweight, one-hand binocular for its exceptional optical quality and portability at an MSRP of $189.
German Precision Optics (GPO USA) announces the upgraded RangeGuide 10x50 rangefinding binoculars with enhanced electronic systems and next-generation laser technology extending maximum ranging to 3,600 yards. The compact, lightweight design features True Range Angle Technology, improved OLED display, and GPObright lens coatings, retailing for $1,659.99.
Pulsar has released the Telos LRF XT50, a flagship thermal monocular featuring a 1,280×1,024 HD sensor, 17.5° field of view, 2,516-yard detection range, and built-in laser rangefinder measuring to 1,312 yards. The device includes 2x–16x magnification with Zoom Boost, Full HD AMOLED display with image stabilization, and 128 GB recorder.
Vortex introduces the VMR-5 reticle option for the Razor HD Gen III 6-36x56 FFP riflescope, designed for PRS shooters to quickly see impact and adjust. The scope features 6-36x magnification, L-TEC+ zero system, and class-leading HD optics, available at MAP $2,999.99.
German Precision Optics (GPO USA) announced the GPO Setback™ Cantilever 3" extension mount designed for compact tactical 30mm riflescopes, allowing up to 3" forward or rearward positioning for optimal eye relief. The precision-machined aircraft-grade aluminum mount retails for $89.99 and is available through authorized dealers and gpo-usa.com.
Primary Arms Optics has opened pre-orders for two new long-range scopes: the PLx 2.5-20x48 and PLx 4.5-36x56 FFP Compact Rifle Scopes, featuring Japanese-manufactured ED glass, Steel-on-Steel turrets, and modular Cartridge Turrets. Shipping begins in September with prices starting at $2,299.99.
Hawke Optics announces the second-generation Frontier ED X Binoculars featuring rare-earth Lanthanum optical glass, extra-low-dispersion glass, and dielectric-coated BAK-4 roof prisms for exceptional clarity and light transmission. Available in four models with magnesium alloy chassis and backed by Hawke's No-Fault Lifetime warranty.
ATN Corp released a major firmware update for the ATN ThOR 6 Elite thermal rifle scope, improving image quality, SharpIR processing, digital zoom clarity, and battery recognition. The free update is available through the ATN Connect 6 app or USB-C for all ThOR 6 Elite owners.
Primary Arms Optics released a limited commercial run of the PLx Compact 1-8x24 FFP RDB Rifle Scope featuring the ACSS Raptor 5.56/.308 Meter G2 reticle, designed for international teams using metric systems. The scope is available for $1,749.99 at primaryarms.com and select dealers while supplies last.
Sightmark has released the Strikon VMP 1-4x22 SFP Fiber V2 Prismatic Riflescope, featuring capped turrets for zero protection, expanded mounting flexibility with four centerline height configurations, and an enhanced accessories package. The updated optic maintains the original's 1-4x prismatic design while addressing practical shooter feedback.
Vortex Optics has released the Crossfire® II Red Dot lineup, available in red or green, featuring a 2 MOA dot, solar with auto D-TEC technology, and motion activation. The optic is designed for recreational shooters and compatible with AR-style rifles, rimfires, shotguns, and other firearms with Picatinny rails, with pricing starting at $149.99 MAP.
Hawke Optics announces the Vantage HD 30 SF riflescopes featuring System H2 optics, 30mm chassis, and advanced turret systems at affordable prices. Available in 4-16x50 and 6-24x50 magnifications with multiple reticle options and illumination, backed by Hawke's No-Fault Lifetime warranty.
Warne announced the launch of Maxima Horizontal Quick Detach Rings, featuring an index-able quick detach lever system for tool-free optic removal while maintaining return to zero. Available in multiple tube diameters and heights, the rings are machined from high-strength steel with stainless-steel recoil control keys for durability.
ATN Corp announced the launch of the Odin 6 MFT, a 6th generation multi-functional thermal optic that operates as a handheld monocular, helmet-mounted viewer, thermal clip-on, and weapon-mounted sight. Available in 320 and 640 sensor configurations with detection ranges up to 1,700 meters, the device features SharpIR AI-enhanced imaging and up to 8 hours of battery life.
Hawke Optics announces the redesigned Vantage HD 30 riflescopes featuring System H2 optics with 11-layer multi-coating and improved clarity. Available in three models with various reticle options, these scopes include Zero-Stop turrets, illuminated reticles, and Hawke's No-Fault Lifetime warranty.
Primary Arms Optics has launched its new CLx Optics Line, featuring four initial optics: the CLx RD-23 Push Button Red Dot Sight, CLx Enclosed Reflex Sight, CLx 1x Prism Scope, and CLx 3x Prism Scope. Priced below the SLx series, the line offers advanced performance at accessible price points starting at $149.99, with fully multi-coated lenses and Primary Arms Lifetime Warranty.
ATN Corp announced its Generation 6 thermal riflescope lineup featuring the ATN ThOR 6 Elite flagship 640 thermal scope, ATN ThOR 6 Mini budget thermal scope under $1,000, and ATN TICO 6 clip-on thermal scope. The new platform delivers improved image quality, thermal sensitivity, and reliability for hunters and AR-15 shooters.
ATN Corp. announces the TICO 6 Thermal Clip-On, a next-generation thermal device that mounts in front of existing daytime riflescopes to provide thermal hunting capability in seconds. Designed for hog hunters, predator hunters, and night hunters, the TICO 6 preserves shooters' preferred optics and rifle setups while adding thermal detection for low-light and nighttime hunting.