ZeroTech Optics USA introduces the Thrive HD 2.5-15x50 – PHR 2 Illuminated riflescope, featuring six red brightness settings, a 2.5-15x optical system, and an Adjustable BDC Turret. The 22.3-ounce scope combines lightweight backcountry hunting performance with illuminated aiming references and is backed by ZeroTech's Triple-A Lifetime Warranty.
Viridian Weapon Technologies unveiled custom-branded RFX11 green dot optics featuring Ducks Unlimited and National Wild Turkey Federation logos, demonstrating OEM customization capabilities for organizations and industry partners seeking tailored products that reflect their identities.
SIGHTRON announced the addition of lockable turrets to three S6 5-30x56 ED IR riflescope models designed for medium to long-range tactical shooters and hunters. Made in Japan with Extra-Low Dispersion glass and exclusive Zact-7 Revcoat Plus lens coatings, the riflescope features SIGHTRON's ExacTrack W&E system and is covered under their Lifetime Performance Guarantee.
ZeroTech Optics USA introduces the Thrive HD 6-24x50 – PHR 2, a 22.4-ounce hunting riflescope featuring 6-24x magnification, an Adjustable BDC Turret with five lockable markers, and a non-illuminated reticle designed for backcountry and long-range hunting.
ZeroTech Optics USA introduces the Thrive HD 2.5-15x50 – PHR 2, a 21.7-ounce hunting riflescope featuring a 2.5-15x magnification range with an Adjustable BDC Turret offering five independently lockable reference markers for customized elevation adjustments.
ZeroTech Optics USA introduces the Thrive HD 6-24x50 – PHR 2 Illuminated riflescope, featuring a 24x magnification, six red brightness settings, and an Adjustable BDC Turret with five lockable markers. Weighing 23.0 ounces with a 50mm objective, the scope is designed for hunters seeking higher magnification without sacrificing portability.
Hawke Optics unveiled the Frontier ED X Compact 15–35x56 Spotting Scope, featuring extra-low dispersion glass and wide-angle optics in a lightweight 35.4-ounce package designed for backpacking and hunting expeditions while maintaining premium optical clarity and performance.
ZeroTech Optics USA announced its Adjustable BDC Turrets, featuring five customizable Adjustable Impact Markers that allow hunters and shooters to personalize distance references without tools while retaining traditional elevation markings. Compatible with select Thrive X and Thrive HD riflescope models, the system enables marker repositioning when ammunition or conditions change.
ZeroTech Optics USA introduces the Thrive X 3-12x44 hunting riflescope with five reticle options including Zeroplex, Mildot, G4, PHR 3, and PHR 4. The scope features MOA or MRAD adjustments, parallax adjustment from 10 yards to infinity, and an Adjustable BDC Turret on select models.
Pulsar has launched the Thermion 3 LRF thermal riflescope in XR60 and XT60 configurations, featuring extended laser rangefinding up to 1,312 yards, improved HD sensors, refined traditional controls, and enhanced battery life while maintaining the familiar riflescope design.
ZeroTech Optics USA introduces the Thrive X 3-9x40 hunting riflescope with four reticle options: Zeroplex, G4, PHR 3, and PHR 4. The scope features a 40mm objective, 30mm aluminum tube, weights starting at 18.4 ounces, and an Adjustable BDC Turret included with select models.
Sightmark announced the Latitude XD LRF 10x42 Binoculars, featuring integrated laser rangefinding up to 3,280 yards, premium ED glass, and OLED display. CEO James Sellers highlighted the product's advanced technology and rugged design for long-range shooters and hunters, with availability beginning November 2025.
Trijicon introduces a new Standard Green Duplex reticle option for its AccuPoint 1-8x24 riflescope, featuring the company's battery-free tritium and fiber-optic illumination system. The versatile 1-8x magnification scope is designed for hunters and shooters preferring traditional duplex reticles with reliable performance across varying lighting conditions.
ZeroTech Optics USA introduces the Trace X 5-25x56 FFP – RMG-H MRAD Illuminated riflescope, featuring a matched MRAD aiming system, illuminated first focal plane reticle, 34 MRAD elevation travel, and mechanical zero stop designed for precision competition and long-range shooting.
Aegis Optics officially launches its flagship product catalog featuring red dot sights and precision scopes, including the Sentinel and Vanguard red dot lines and Pathfinder scopes. The optics are exclusively available on RETAY's RXP22 and RA1522 rifle and pistol platforms.
Sightmark has launched two new Solitude HD spotting scope models: the 9-27x56 Micro designed for portability at 21.6 ounces, and the 15-45x65 Compact offering greater magnification and light-gathering capability. Both feature fully multi-coated glass, digiscoping-optimized eyepieces, and field-ready construction with nitrogen-purged, fogproof systems.
Fusion Thermal, LLC announced the launch of ETHOS, an affordable thermal hunting scope featuring intuitive controls, integrated DeadEye Laser rangefinder with 1,300-yard range, and Auto Ballistics compensation. The scope includes a 44 mm XWAVE Lens, MicroTherm 18 Sensor, and offers over 10 hours of battery runtime backed by WAVE Infrared's 5T Warranty.
Vortex Optics introduces green multi-reticle and tan housing options for the Defender-CCW™ and Defender-ST™ Enclosed Solar Micro Red Dots, designed for concealed carry and tactical shooting with enclosed protection and dual-power operation.
Primary Arms Optics is now shipping two long-range rifle scopes: the PLxC 2.5-20x48 and PLxC 4.5-36x56 FFP Compact models. Both feature premium ED lenses, a new cartridge turret system, and multiple ACSS reticle options designed for precision shooting at various distances.
Vortex Optics introduced its Pro Cantilever Mounts & Accessories system, a USA-built platform enabling shooters to configure rifles for multiple optics and applications. The system includes Pro Cantilever Mounts, 45° Offset Red Dot Mounts, 12 O'Clock Red Dot Mounts, and Diving Board Mounts compatible with thermal clip-ons and ballistic ranging devices.