Vortex introduces the VMR-5 reticle option for the Razor HD Gen III 6-36x56 FFP riflescope, designed for PRS shooters to quickly see impact and adjust. The scope features 6-36x magnification, L-TEC+ zero system, and class-leading HD optics, available at MAP $2,999.99.
German Precision Optics (GPO USA) announced the GPO Setback™ Cantilever 3" extension mount designed for compact tactical 30mm riflescopes, allowing up to 3" forward or rearward positioning for optimal eye relief. The precision-machined aircraft-grade aluminum mount retails for $89.99 and is available through authorized dealers and gpo-usa.com.
Primary Arms Optics has opened pre-orders for two new long-range scopes: the PLx 2.5-20x48 and PLx 4.5-36x56 FFP Compact Rifle Scopes, featuring Japanese-manufactured ED glass, Steel-on-Steel turrets, and modular Cartridge Turrets. Shipping begins in September with prices starting at $2,299.99.
Hawke Optics announces the second-generation Frontier ED X Binoculars featuring rare-earth Lanthanum optical glass, extra-low-dispersion glass, and dielectric-coated BAK-4 roof prisms for exceptional clarity and light transmission. Available in four models with magnesium alloy chassis and backed by Hawke's No-Fault Lifetime warranty.
ATN Corp released a major firmware update for the ATN ThOR 6 Elite thermal rifle scope, improving image quality, SharpIR processing, digital zoom clarity, and battery recognition. The free update is available through the ATN Connect 6 app or USB-C for all ThOR 6 Elite owners.
Primary Arms Optics released a limited commercial run of the PLx Compact 1-8x24 FFP RDB Rifle Scope featuring the ACSS Raptor 5.56/.308 Meter G2 reticle, designed for international teams using metric systems. The scope is available for $1,749.99 at primaryarms.com and select dealers while supplies last.
Sightmark has released the Strikon VMP 1-4x22 SFP Fiber V2 Prismatic Riflescope, featuring capped turrets for zero protection, expanded mounting flexibility with four centerline height configurations, and an enhanced accessories package. The updated optic maintains the original's 1-4x prismatic design while addressing practical shooter feedback.
Vortex Optics has released the Crossfire® II Red Dot lineup, available in red or green, featuring a 2 MOA dot, solar with auto D-TEC technology, and motion activation. The optic is designed for recreational shooters and compatible with AR-style rifles, rimfires, shotguns, and other firearms with Picatinny rails, with pricing starting at $149.99 MAP.
Hawke Optics announces the Vantage HD 30 SF riflescopes featuring System H2 optics, 30mm chassis, and advanced turret systems at affordable prices. Available in 4-16x50 and 6-24x50 magnifications with multiple reticle options and illumination, backed by Hawke's No-Fault Lifetime warranty.
Warne announced the launch of Maxima Horizontal Quick Detach Rings, featuring an index-able quick detach lever system for tool-free optic removal while maintaining return to zero. Available in multiple tube diameters and heights, the rings are machined from high-strength steel with stainless-steel recoil control keys for durability.
ATN Corp announced the launch of the Odin 6 MFT, a 6th generation multi-functional thermal optic that operates as a handheld monocular, helmet-mounted viewer, thermal clip-on, and weapon-mounted sight. Available in 320 and 640 sensor configurations with detection ranges up to 1,700 meters, the device features SharpIR AI-enhanced imaging and up to 8 hours of battery life.
Hawke Optics announces the redesigned Vantage HD 30 riflescopes featuring System H2 optics with 11-layer multi-coating and improved clarity. Available in three models with various reticle options, these scopes include Zero-Stop turrets, illuminated reticles, and Hawke's No-Fault Lifetime warranty.
Primary Arms Optics has launched its new CLx Optics Line, featuring four initial optics: the CLx RD-23 Push Button Red Dot Sight, CLx Enclosed Reflex Sight, CLx 1x Prism Scope, and CLx 3x Prism Scope. Priced below the SLx series, the line offers advanced performance at accessible price points starting at $149.99, with fully multi-coated lenses and Primary Arms Lifetime Warranty.
ATN Corp announced its Generation 6 thermal riflescope lineup featuring the ATN ThOR 6 Elite flagship 640 thermal scope, ATN ThOR 6 Mini budget thermal scope under $1,000, and ATN TICO 6 clip-on thermal scope. The new platform delivers improved image quality, thermal sensitivity, and reliability for hunters and AR-15 shooters.
ATN Corp. announces the TICO 6 Thermal Clip-On, a next-generation thermal device that mounts in front of existing daytime riflescopes to provide thermal hunting capability in seconds. Designed for hog hunters, predator hunters, and night hunters, the TICO 6 preserves shooters' preferred optics and rifle setups while adding thermal detection for low-light and nighttime hunting.
ZEISS launches the Conquest Apia 20-50x65 Compact Angled Spotting Scope, featuring a 65mm objective lens with 87% light transmission, weighing just 47.6 oz. The backpack-ready spotter delivers exceptional optical quality with ED glass and aspheric lenses, designed for hunters and shooters demanding portability without sacrificing performance.
Hawke® Optics offers turkey hunters the Vantage IR 1-4x20 Turkey Dot Scope and Vantage Reflex Sight for spring gobbler season. Both optics feature illuminated reticles, rapid target acquisition, and durability for reliable field performance in various hunting conditions.
ZeroTech Optics announced the launch of the Thrive 1-10x24 SFP Illuminated LPVO series, featuring true 1x magnification for rapid target acquisition and 10x magnification for mid-range engagement. Available in three illuminated reticle configurations—RAR, PHR4, and G4—the optic is designed for competition, tactical, and hunting applications.
Vortex® introduces the Triumph® HD 10x28 and 12x50 binoculars, expanding its popular binocular line. The new models feature HD optical systems, fully multi-coated lenses, and the Vortex® VIP® Warranty, with pricing from $89.99 to $119.99 MAP.
Vortex Optics introduces the Viper Shotgun Enclosed Micro Green Dot, a purpose-built optic for turkey hunting and wingshooting. The green reticle option complements the existing red dot line with seven multi-reticle choices, enclosed aluminum housing, and compatibility with 46+ shotgun platforms.