Primary Arms Optics introduced the SLx Compact 4-16x44mm First Focal Plane Rifle Scope, featuring a compact 10.1-inch profile and three ACSS reticle options. Priced at $349.99, the scope is designed for hunters and marksmen seeking lightweight mid-power precision with a lifetime warranty.
Trijicon unveiled the AccuPoint 1-8x24 riflescope, engineered for dangerous-game hunters with a Hunter Holds MOA reticle enabling confident shot placement from close encounters to extended ranges. The scope features battery-free tritium and fiber-optic illumination, premium optical clarity, and military-grade durability tested from -20°F to 140°F.
Sightron announced the SV 8x42 ED Binoculars designed for hunters, shooters, and observation enthusiasts. The binoculars feature a wide 70° apparent field of view, ED objective lenses for sharp images, fully multi-layer coated lenses, and waterproof construction with a Lifetime Performance Guarantee.
Vortex® unveiled the AMG 1-10x24 FFP riflescope, developed to meet elite military standards from British SAS, Royal Marines, and U.S. SOCOM units. The compact optic features class-leading HD optics, toolless turrets, and dual zero capability, designed for short-barreled carbines with rail space for attachments.
German Precision Optics (GPO USA) launched the PASSION™ HDi riflescope line, featuring HD glass, fiber-optic micro-dot illumination, and third-turret parallax adjustment at price points from $349.99 to $449.99. CEO Mike Jensen emphasized the scope delivers premium optical performance while eliminating unnecessary complexity for hunters and shooters.
Hawke Optics unveils the new 2026 Vantage HD Binoculars, combining high-definition optical quality with exceptional value. Available in six configurations ranging from ultra-compact 8x26mm to full-size 8x42mm models, each features phase-corrected BAK-4 prisms, fully multi-coated optics, and Hawke's Lifetime Warranty.
Winchester Supreme Optics announces the launch of its new line of rifle scopes. The full line of rifle scopes are available immediately through select authorized online and in-store retailers including Amazon, EuroOptic Ltd, and Optics Planet.
Primary Arms Optics announces the release of the highly anticipated SLx 1-10x28mm Second Focal Plane (SFP) Rifle Scope with ACSS NOVA reticle. Accompanying the release is a new series of SLx mounts, engineered to deliver superior rigidity and performance at a price accessible to all shooters.
PARD Optics has committed to introducing a brand new line of 480x360/20mK thermal scopes under the new Ocelot and Pantera families. This 480x360/20mK line of thermal scopes is not currently offered by any other brand in the industry.
Pulsar is releasing the second round of major security update x.x.100 to further enhance cybersecurity across all Pulsar devices affected by the update. This update will automatically change the default password to a random one if the user has not previously changed it. This measure is essential for improving device security, stability, and compliance with new IoT (Internet of Things) cybersecurity regulations.
The addition of the Riton Optics PRD 3 and MPRD 3 red dots gives most any shooter the flexibility and affordable performance they need. The PRD 3 and MPRD 3 are the latest in the Tactix family of red dots.
X-Vision Optics announces the launch of its latest compact, portable, and rugged night vision with the Shadow 100 Digital Night Vision Mini-Viewer. Designed to enhance low–to-no light conditions, the Shadow 100 is ideal for outdoor enthusiasts, hunters, security professionals, and nature lovers alike.
Armasight unveils the groundbreaking Jockey Series Thermal Clip-on Optic. This game-changing device empowers users to effortlessly convert their standard daytime rifle setup into a cutting-edge Thermal platform.
PARD Optics is preparing to release its most technically advanced line of thermal scopes to date – Ocelot and Pantera. PARD has committed to introducing a brand new line of 480x360/20mK thermal scopes under the new Ocelot and Pantera families.
Vortex® is excited to introduce the Defender-XL™. The ultra-wide sight window of the Defender-XL™ significantly enhances the field of view. Constructed to withstand the unexpected drops and rigors of dynamic shooting, the Defender-XL™ (MSRP: $599.99/MAP: $399.99) promises durability and reliability.
Davidson’s is excited to announce the addition of Warne to its ever-growing optics product line category. Warne has developed a reputation for precise, rugged, and easy-to-use rings and bases while providing extremely high value.
Armasight proudly unveils the Collector 320 and 640 Compact Thermal weapon sights. The Collector series offers a breakthrough in thermal imaging technology, boasting a lightning-fast 60Hz refresh rate powered by Armasight’s Iron Wolf thermal image processing technology.
Reptilia® announces the latest enhancement to its renowned AUS™ Mounting System: the introduction of a new 1.93-inch height option. This addition rounds out their available magnified optic mount offerings by catering to diverse firearm configurations and ergonomic preferences.
Bushnell® has released an MOA version of its popular, award-winning Match Pro ED 5-30X56 riflescope. In stock and shipping now, the Match Pro ED MOA 5-30X56 has the same original features and high-quality glass that competitive shooters have come to rely on, plus it gives a blue-ribbon option to those who prefer to work in MOA adjustments instead of MRAD.