Brownells announced the expansion of its VALOR Program, a law enforcement initiative led by Bill Hampstead that provides agencies and officers access to quality replacement parts, armorer-grade tools, and technical support at reduced pricing below standard retail, drawing on Brownells' 85+ years of experience supporting law enforcement.
Bleecker Street Publications announced the acquisition of Gun University, founded by Ryan Cleckner and Dave Chesson, a leading online platform for firearms education and gear reviews. The acquisition expands Bleecker Street Publications' portfolio while maintaining Gun University's mission of delivering responsible firearms education and training resources.
Henry Repeating Arms is donating 50 limited-edition "Joel's Wildfire" Golden Boy Silver rifles through its Guns For Great Causes program to support wildland firefighter Joel Eisiminger's battle against acute myeloid leukemia. The rifle series is expected to raise over $40,000, with all proceeds going directly to Eisiminger's medical expenses and ongoing care.
Wisconsin's outdoor recreation industry contributes over $12 billion to the state's economy and supports 100,000 jobs. The Greater Wausau area attracted 1.2 million visitors engaged in outdoor recreation, with Nine Mile County Forest generating $3.25 million in annual economic impact, according to Visit Wausau's Zartico analytics platform.
Target Sports USA unveiled a state-of-the-art ammunition vending machine featuring age verification technology, secure payment processing, and real-time inventory tracking. The machine was displayed at the Great American Outdoor Show and aligns with the company's expansion goals, including their AMMO+ Membership and New Republic USA ammo brand.
ZEISS and palero signed an agreement to spin off the Hunting & Nature business into an independent company with palero as sole owner. ZEISS will license its brand to the new company, with completion planned for the second half of 2026. The new entity will continue developing analog optics, trail cameras, and digital solutions under the ZEISS brand.
Banded Drake Ranch in North Texas is increasing membership pricing following extensive habitat development and infrastructure improvements, including wetlands expansion and water management enhancements. The private, equity-based sporting property emphasizes perpetual ownership and year-round access to waterfowl, deer, hogs, dove, and fishing opportunities.
XTech Tactical announced the acquisition of Creature Grips, LLC in Q4 2025, rebranding the technology as Thru-Flo™ Rail Covers for M-LOK handguards. The lightweight, tool-free covers enhance grip and vent heat, with an MSRP of $14.95 for a 6-pack and lifetime warranty backing.
Tim Dillon has been appointed CEO of BERSA USA, bringing over 40 years of firearms industry experience. Dillon previously held senior leadership roles at Christensen Arms, Noveske Rifleworks, STI International, and Brownells Inc., and is a U.S. Army Veteran with extensive government program support experience.
Tim Dillon has been appointed CEO of BERSA USA, bringing over 40 years of firearms industry experience. Dillon previously held senior leadership roles at Christensen Arms, Noveske Rifleworks, STI International, and Brownells Inc., and is a U.S. Army Veteran with extensive government program support experience.
Kinsey's Inc., a leading distributor of archery, hunting, and outdoor-sports equipment, announced Kelly Smith as its new Dealer Sales Representative. Smith brings decades of industry experience from Big Rock Sports and will focus on building partnerships with dealers and supporting Kinsey's broad portfolio of archery, firearms, and outdoor-sports products.
Target Sports USA, a leading online retailer of ammunition, firearms, and shooting sports accessories, shares holiday greetings and New Year's wishes with customers and partners. The company reflected on 2025 accomplishments including expanded product offerings, strengthened industry partnerships, and successful promotions.