ScentLok introduces the Saddle Hunter Pro Jacket and Pant, specialized apparel designed for saddle hunting with features including WindBrake® windproof membrane, polyester micro-tricot shell fabric, articulated knees, and strategically placed pockets for accessibility in the saddle.
In My Sundays, founded by Mallory Ervin, announced a limited-edition collaboration with Realtree featuring the brand's iconic APX and Legacy camouflage patterns. The collection includes women's pajama sets and sleep dress alongside men's loungewear, launching August 9, 2026 exclusively at InMySundays.com.
ScentLok has launched its new Realtree XT-3 collection, combining the brand's scent-control technologies with Realtree's latest camouflage pattern. The versatile lineup spans flagship systems including Savanna Fuse, Ridge, and BE:1 collections, available at Academy, Sportsman's Warehouse, and Scentlok.com.
Beretta USA expands its Suprema Waterfowl Collection with Mossy Oak Original Bottomland camouflage, featuring an integrated layering system including wader jackets, bibs, insulator jackets and vests, and merino base layers designed for demanding waterfowl hunting conditions.
ScentLok has upgraded its Wind Brace Pro Jacket and Pant with a fully waterproof, breathable DryLok membrane and taped seams while maintaining the platform's lightweight warmth and scent-control technology. The new gear features Carbon Alloy and Silver Alloy technologies, 80g Thinsulate insulation, and is available in Realtree XT-3 pattern at $239.99 each.
DSG Outerwear, founded by Wendy Gavinski, has launched the Ridge & Vale collection featuring women's apparel with faded Realtree Original and Advantage Classic camo patterns. The collection includes vintage-inspired pieces like hoodies, overalls, sweatpants, tees, and muscle tanks designed to blend outdoor heritage with everyday style and comfort.
TUO expanded its popular Clime Pant with Short, Regular, and Tall sizing options to improve fit for more hunters. The pant features 4-way stretch fabric, Polygiene StayFresh and OdorCrunch odor defense, Super DWR water treatment, and a new Storm color option alongside existing Deadfall, Brome, and Verse camouflage patterns.
TUO's Solent Jacket and Pant are now shipping to dealers and available for online purchase. The three-layer polyester softshell features TUO's AeroGuard™ Windproof Membrane, quiet fabric, and innovative design elements like a removable hood and articulated construction for optimal hunting performance.
TUO has launched the Vista Pant, a lightweight technical hunting pant featuring an 85% nylon/15% polyester blend with two-way mechanical stretch. The pant incorporates Polygiene StayFresh™ and OdorCrunch™ odor-control technologies, articulated knees, inner thigh gussets, and eight pockets for enhanced functionality and comfort in the field.
TUO's Folcrum Hoodie is now live and shipping to hunters. The 249g grid-fleece hoodie features a built-in facemask, Polygiene StayFresh™ and OdorCrunch™ odor management, and flatlock seams, available in Deadfall and Ryse Camo patterns at $179.99.
Blocker Outdoors has released its Shield Silentec Jacket and Pant in the new Realtree AB1 pattern. The gear features S3® silver antimicrobial technology, 100% smooth polyester micro-fleece for silent movement, and hexagonal fleece liners for warmth without weight, priced at $119.99 each.
Whitewater introduces the upgraded TORQUE 7.4V Heated Vest, available fall 2026, featuring expanded core heating zones, Sorona® Aura insulation, and three adjustable heat settings for year-round water conditions. The redesigned vest combines active heating technology with premium wind-resistant materials and angler-focused ergonomic design.
ScentLok introduces the Featherweight Long Sleeve Crew in the new Realtree XT-3 camo pattern, designed for early-season hunting. The lightweight shirt features Fusix™ and Silver Alloy™ scent-control technologies, moisture-wicking polyester, and flatlock seams for comfort during hot-weather scouting and hunting activities.
Whitewater launches the FINESSE Hybrid Jacket, a technical midlayer featuring 120g Sorona Aura insulation, baffled construction, and optimized stretch fabric designed for anglers. The jacket combines thermal regulation with athletic mobility, DWR protection, Polygiene StayFresh odor management, and UPF 50+ sun protection, available in Vintage Camo and Black for $179.99.
Blocker Outdoors introduces the Shield Reliant Pant and Shield Reliant Shirt, a dual-purpose gear system designed for both land management work and early-season hunting. Featuring poly-spandex double-weave fabric with S3® anti-microbial technology and moisture-wicking treatment, the system offers durability and scent prevention at $99.99 each.
ScentLok introduces the BE:1 Puffy Jacket and Pant, featuring Sorona Aura insulation for warmth and packability, Carbon Alloy scent control technology, and articulated design for mobility. Both items are priced at $219.99 and now available.
Vortex Optics released a limited-run Poppy Remember Short Sleeve T-Shirt with only 600 available, with proceeds benefiting the Wisconsin VFW. VFW State Commander Ty Letto praised the partnership, noting it strengthens their ability to serve veterans across Wisconsin and support programs for veterans and their families.
Vortex Optics released a limited-run Poppy Remember Short Sleeve T-Shirt with only 600 available, with proceeds benefiting the Wisconsin VFW. VFW State Commander Ty Letto praised the partnership, highlighting how Vortex Optics' commitment strengthens their ability to serve veterans across Wisconsin.
Whitewater Fishing introduces three UPF-protective hoodie options—Spindrift Merino, Slipstream Bamboo, and Lightweight Tech—designed to keep anglers protected from UV exposure during extended on-water sessions while maintaining breathability and performance.
Vortex® has launched new Spring/Summer 2026 apparel including caps, tees, and accessories designed for hunters and outdoor enthusiasts. The collection features Banshee Sunglasses in charcoal camo and insulated tumblers in waterfowl camo, with special options for younger hunters and turkey hunters.