ALPS OutdoorZ introduces two new pieces to its Evolution Merino Wool series: the 150 Hoodie and 250 Bottoms. Both garments feature Woolmark-certified merino wool designed for superior breathability, moisture management, and odor elimination for outdoor adventures.
Blocker Outdoors introduces its Shield Drencher Insulated Jacket and Bib in Realtree AB1 camouflage, featuring RainBlocker® waterproof membranes, thermal-mapped insulation, and S3® antimicrobial technology for late-season hunting. The new colorway joins existing options including Realtree APX and Mossy Oak patterns, with MSRPs of $119.99 each for jacket and bib.
Muddy announced expansions to its DV8, Timber Recon Xtreme (TRX), and MTX hunting apparel lineups, introducing new jackets, vests, and pants designed for varying temperatures and terrain. The brand also plans to launch female-specific DV8 and TRX apparel lines in mid-September, engineered around women's biomechanics.
NOMAD's Ambush collection features a camo button-down and pants designed for early whitetail season with 4-way stretch, laser perforated venting, and moisture-wicking technology. The lightweight, breathable gear provides comfort and mobility for hunters in challenging terrain and all-day stand sits.
ScentLok introduces Silentude, a new hunting apparel line featuring ultra-quiet fabric engineered to minimize noise during deer hunts. The jacket, bib, and pant incorporate Carbon Alloy® odor control, Precip-X™ water resistance, and articulated design for mobility, with Marketing Director Steve Allie calling it "the quietest suit we've ever developed."
Whitewater Fishing introduced the upgraded TORQUE 7.4V Heated Vest, featuring a 7.4V platform with two additional lower-back heating elements, 80g Sorona® Aura insulation, and three adjustable heat settings. The vest is now officially in stock and shipping at an MSRP of $229.99.
NOMAD Outdoor, a division of Marolina Outdoors, introduces the Mirage Camo Hoodie, a lightweight, breathable concealment layer designed for hot-weather hunting. Featuring a full mesh back panel, UPF 50+ protection, and quick-drying 100% polyester fabric, the hoodie provides hunters with enhanced mobility and comfort during early-season whitetail hunts.
Hunt Monkey offers a complete warm-weather hunting system featuring lightweight gloves, performance socks, and face guards designed for comfort and protection. Founded by Tim Mossberg, the brand combines dexterity and moisture-wicking technology to help hunters manage humid conditions while maintaining gear control throughout long days afield.
Vortex® launches new Gear Series apparel including T-shirts and cap styles designed for hunters and shooters. The collection features fresh colors and styles perfect for fall, available at VortexOptics.com and on their social media channels.
ScentLok introduced the BE:1 Trek Heated Base Shirt, featuring Carbon Alloy® odor-adsorption technology and three heating pads powered by the new 7.7V Compact 5000mAh Power Bank. The shirt is designed to keep hunters comfortable in cold weather while maintaining scent control.
Blocker Outdoors offers purpose-built youth hunting apparel in sizes YS through YX, featuring products like the Youth Fused Cotton Hoodie, Shield Series Commander Jacket, and Youth Drencher gear with RainBlocker® protection. Marketing Director Steve Allie emphasizes proper-fitting gear keeps young hunters comfortable and engaged during their first hunting experiences.
Muddy has launched two new camouflage layering systems, the DV8 and Timber Recon Xtreme (TRX), engineered exclusively for female hunters. Developed through extensive field testing with input from Muddy's field staff and pro-staff, these complete systems feature tailored fits and strategic design elements for women's movement and performance in the field.
Blocker Outdoors launches the Flyway Insulated Jacket and Bib, featuring RainBlocker® waterproof 10K/10K membranes and taped seams for waterfowl hunters. Both pieces offer 120 grams of insulation and are available in Mossy Oak Bottomland for $149.99 each.
TUO released the Folcrum Hoodie, a technical midlayer engineered for early-season hunting with a 249g check fleece, built-in facemask, and proprietary TUO Ryse Camo pattern. The hoodie features Polygiene StayFresh™ and OdorCrunch™ odor management, flatlock seams, and thumb loops for layering versatility across temperature swings.
ScentLok introduces its deepest camouflage lineup featuring Realtree XT-3, Realtree APX, Mossy Oak Terra Gila, Terra Outland, Original Treestand, Bottomland, and Country Roots patterns, designed by terrain and season rather than trend. Marketing Director Steve Allie emphasizes hunters no longer need to compromise on camo across different hunting environments.
Beretta USA launches the Daybreak Upland Collection, a technical hunting apparel line designed for upland hunters. The versatile collection features lightweight, breathable pieces with weather protection and mobility, available now at Beretta authorized dealers and online.
Beretta USA launches the Daybreak Upland Collection, a technical hunting apparel line designed for upland hunters. The versatile collection features lightweight, breathable pieces that layer for varying weather conditions across different species and terrain throughout the season.
TUO introduces the Kinetic Merino 150 Short Sleeve Crew, a lightweight baselayer featuring 86% 18.5 micron merino wool blended with nylon and spandex. Designed for warm-weather hunting, the shirt offers natural moisture-wicking, temperature regulation, and odor resistance with flatlock seams and raglan sleeves for comfort.
Vortex Optics released its Fall/Winter apparel collection from Barneveld, WI, featuring the Ridgeway Hunt Vest with stretch fabric and DWR finish, new blaze orange options, and the "Pride of the Prairie" design for upland hunters. The collection also includes new Vortex logo wear and species-themed t-shirts and caps.
TUO has launched the Kinetic Merino 150 Boxer Brief, crafted from a blend of 38% merino wool, 58% Tencel, and 4% spandex. The product features flatlock seams, moisture-wicking properties, and antimicrobial performance, with an MSRP of $49.99.