I retired from the Army in 2019 and immediately hade a unique opportunity: my oldest friend runs a charter boat in Homer, Alaska and his deck hand had to go back to college.

“Want to come up to Alaska and help me finish the season out?”

“Absolutely.”

I had a blast. But I also had a lot to learn. I’ve always been pretty good at eating fish, but not an expert at catching them. I knew next to nothing about driving boats and I was clueless about customer service. I learned great deal, thrived, and loved it all. I now go back every year to fill in and even mentor new deck hands for Captain Greg fishing on the Tomahawk II out of Homer Harbor. 

Make no mistake: working as a deck hand on a charter boat is grueling. Every day I wake up at 4 and start to prepare my body for the challenges ahead through an extensive stretching/yoga routine. I am at the docks by 6 to prep the boat and greet a new group of clients at 7. After an orientation and safety brief, we head out into the icy waters of Katchemak Bay to catch halibut and salmon. I prepare the rods, bait the hooks, and teach our clients how to catch fish. When they do bring a fish up, I get them on the boat (using a gaff on the big ones). After every stop, I go up on the bow and pull the anchor (a task that is no joke in rolling seas). When we are done fishing, I filet all the fish during the ride back to the dock and get the clients off the boat and settled when we arrive in the harbor. The captain leaves the boat and I am absolutely whipped at this point every day. But then comes what is arguably the most important task.

I clean the boat. Every day. Inside and out, scrubbing, brushing, and rinsing. Clients frequently remark how immaculate the boat is, and she is, in fact, beautiful. She’s a 1967 Criss Craft with a teak interior, but most importantly, she is clean. We have to work to keep her clean and it draws on my discipline to tackle that task and not take any short cuts when I am so tired. Discipline is a fundamental requirement for all leaders. Discipline is the self-control to do what needs to be done and persevere even when the task is a tough one. To me, the key idea is that discipline is about controlling oneself. Disciplined leaders inspire others to excel because they lead by example. 

One could argue that working as a deck hand has little to do with leadership because I’m not really leading anybody…I am serving the captain and serving our clients. I would counter that working as deck hand helps me every day with my discipline, which in turn reinforces positive leadership…plus I can help others have fun, I can help my oldest friend, and I bring home a lot of fish. 

My recommendation for leaders: do something that requires discipline. Take up long-range shooting or archery hunting. Learn to fly fish. If you want to improve your skills, it will take a lot of practice…and discipline. Clean your boat every day, and you will be a better leader for it, even if nobody else knows about your effort. 

Jeff Buchanan

ScentLok introduces the upgraded BE:1 Revenant Jacket and Bib, featuring thermal-mapped Primaloft Silver insulation, WindBrake technology, and Carbon Alloy scent control for cold-weather hunting. Both garments are priced at $349.99 and available in Mossy Oak Terra Gila and Realtree XT-3 patterns.

TUO introduces the Solent Jacket and Pant, versatile hunting outerwear featuring a proprietary AeroGuard™ Windproof Membrane and three-layer polyester softshell material. According to TUO Marketing Director Steve Allie, the gear functions across midseason through late season with removable hood technology, multiple pockets, and articulated design for enhanced mobility.

Barnett announces the remodeled XPX Series crossbows, combining heritage with innovation. The lineup includes the XPX 420™ launching bolts at 420 FPS, the XPX 410™ at 410 FPS, and the XPX 400™ at 400 FPS, each featuring advanced engineering for hunters demanding speed, precision, and reliability.

Barnett introduces the Wildcat Ultralight DC crossbow, combining the proven Wildcat series platform with enhanced lightweight design. The crossbow launches bolts at 410 feet per second with 142 ft-lbs of kinetic energy, features a compact 6.75-inch axle-to-axle width, and includes safety systems like Anti-Dry Fire technology and a de-cocking mechanism.

Barnett introduces the Hyper Raptor GTX crossbow, launching specialized 20" HyperFlite arrows at 425 FPS with advanced features including the Halo System, Rope Hold Roller Ball technology, and TriggerTech Frictionless Release Technology. The package includes premium optics options, arrows, and accessories for hunters seeking high-performance reliability.

Hook & Barrel Magazine announced winners of its Second Annual Top Shelf Awards, honoring best-in-class outdoor industry brands and personalities across 21 categories. Editorial Director Nino Bosaz praised the community response, with awards to be presented at SHOT Show 2026.

Hornady has been named the Top Ammunition Brand by Hook & Barrel's Top Shelf Awards, which honors best-in-class outdoor industry brands. Seth Swerczek, Hornady Communications Manager, emphasized the company's commitment to quality and craftsmanship. Winners will be honored at the 2026 SHOT Show in Las Vegas.

The Rocky Mountain Elk Foundation awarded nearly $40,000 in grants to USA Clay Target League programs across 28 states, with an additional grant for the USAHSCTL National Championship. RMEF President Kyle Weaver stated the grants support the League's mission of introducing youth to outdoor shooting sports. The League serves over 55,000 participants across nearly 2,000 high schools and colleges nationwide.

WOOX, an Italian-made gunstock, axe, and knife manufacturer, announced Brian Matthews as National Sales Manager. Matthews will oversee domestic sales and report to CEO Ben Fleming, bringing extensive outdoor industry experience from Advanced Armament Corporation and BPI Outdoor.

Thomas Thacker has been named Chief Executive Officer of Azimuth Technology, effective January 12, 2026, succeeding co-founder Len Zaiser IV. Thacker, a firearms industry veteran with 30+ years of experience, previously served as Chief Operations Officer and held senior positions at Ammo Inc., Armalite, and FN America.

Regal Products announced that RSI International Business Development will represent its brand throughout Europe. RSI, based in Hallstadt, Germany, will expand access to Regal's secure-storage solutions including cable and trigger locks, protective cases, and SecureMe technology across the European Union and select nearby markets.

The NSSF's Protect Liberty PAC received a $25,000 contribution from the National Association of Sporting Goods Wholesalers (NASGW) to support candidates dedicated to preserving Constitutional rights and Second Amendment protections ahead of the November 2026 election. NASGW President Kenyon Gleason and Protect Liberty PAC Treasurer Lawrence G. Keane urged industry members to support the super PAC's efforts.

Primary Arms announced Matt Fleming's appointment as President, effective January 5th, 2026. Fleming brings 24 years of leadership experience in shooting sports and outdoor industry. He will report to Founder and CEO Marshall Lerner and oversee operations across Primary Arms' divisions.

Charter Arms announced a partnership with BCE Marketing for sales representation across Missouri, Iowa, Nebraska, Kansas, North Dakota, and South Dakota. BCE Marketing will handle commercial sales and support for the American-made revolver manufacturer founded in 1964.

FastBound announced full availability of NICS Direct, its integrated background check solution now powering daily transactions for FFLs nationwide. The platform eliminates technical barriers by automating server management and certificate renewal while integrating directly with Electronic A&D and 4473 workflows. FastBound's partnership with FFLGuard provides funded legal defense for administrative actions.

Silent Steel USA announced that former U.S. Navy SEAL Justin Sheehan has joined as Vice President of Combat Capabilities & Law Enforcement Programs. Sheehan, who served with SEAL Team 2 and SEAL Team 6, brings extensive special operations and combat medicine expertise. He will lead combat capability initiatives and expand partnerships with military and law enforcement professionals.

German Precision Optics (GPO USA) launched the PASSION™ HDi riflescope line, featuring HD glass, fiber-optic micro-dot illumination, and third-turret parallax adjustment at price points from $349.99 to $449.99. CEO Mike Jensen emphasized the scope delivers premium optical performance while eliminating unnecessary complexity for hunters and shooters.

Primary Arms Optics introduced the SLx Compact 4-16x44mm First Focal Plane Rifle Scope, featuring a compact 10.1-inch profile and three ACSS reticle options. Priced at $349.99, the scope is designed for hunters and marksmen seeking lightweight mid-power precision with a lifetime warranty.

The Council to Advance Hunting and the Shooting Sports announced that the R3 License Data Dashboard will not be maintained for 2026 following the completion of its development funding. The public tool provided free visualizations of hunting and fishing license purchase trends to support Recruitment, Retention, and Reactivation efforts.

Knight & Hale Game Calls announces eight new mouth call designs, including the Barber's Cut, Ol' Yeller, Ghost Cut, Batwing, Half Moon Cutter, Half Moon Split V, Ghost Split V, and Small Frame No Cut models, plus a Smokeshow 3-Pack. Designed by championship-level callers and tested in the field, these calls deliver realism and versatility for turkey hunters of all skill levels.

BPI Outdoors/Bergara Rifles introduces the Platinum Stalker, a wood-stocked rifle built on a pepper-colored laminate Monte Carlo stock with stainless Cerakote finish. Featuring caliber offerings from 6.5 Creedmoor to .375 H&H, a TriggerTech Primary trigger, and weighing 6.75 pounds, the rifle starts at $1,899.99.

BPI Outdoors and Bergara Rifles unveiled the Cima Pro, a Premier Series rifle featuring advanced carbon technology, a TriggerTech trigger, and the ST2 Muzzle Brake. Available in multiple calibers including 22 Creedmoor and 25 Creedmoor, the rifle weighs 5.7 pounds with an MSRP starting at $3,099.

Ol'Man Outdoors introduces two steel hang-on treestands: the lightweight Eagle Eye (OT-501) at 17 pounds for mobile hunters, and the feature-rich Top Dog Deluxe (OT-504) with padded armrests and oversized platform for all-day comfort. Both stands feature heavy-duty steel frames and quiet construction designed for strategic hunting placement.

Millennium Treestands launches the Antler Shak Series, featuring the Antler Shak 7 Mag and Antler Shak 30/30 ground blinds with industry-first optical technology. Both models offer 600D brushed shells in Mossy Oak Country Roots, one-way windows, blackout curtains, and three-person capacity for modern hunters seeking superior concealment and visibility.

Real Avid has launched four comprehensive Master Pistol Collections designed for pistol shooters and conceal carry users. The kits include the Master Pistol Maintenance Collection, Master Pistol Cleaning Collection, and platform-specific collections for Glock and 1911 pistols, featuring specialized tools like sight pushers and smart mats.

Franklin Armory will unveil the patent-pending Total Round Control (TRC) bolt action at SHOT Show 2026, featuring its innovative Prevail line of long-range precision hunting rifles. The TRC system combines push feed and controlled round feed design features, offering toolless disassembly, interchangeable bolt heads, and availability in multiple calibers including .308 Winchester and 6.5 Creedmoor.

Silencer Central announced Ammunition Depot as its latest partner through the Delivered by Silencer Central program. Ammunition Depot customers can now purchase suppressors online with a 99.9% first-time approval guarantee and front-door delivery in 42 states, along with complimentary NFA trust services.

Beretta introduces the A300 Ultima semi-automatic shotgun in two Mossy Oak camouflage patterns for waterfowl season. Available in 12-gauge and 20-gauge, the shotgun features Kick-Off recoil reduction, enlarged loading ports, and reliable gas-operated cycling, with an MSRP of $1,079.

Remington Ammunition announces new centerfire rifle and handgun additions for 2026, including three 7mm Backcountry loadings, new Subsonic Rifle and Hard Cast product lines, and expanded Core-Lokt PSP and Core-Lokt Handgun options. Products will debut at the 2026 SHOT Show in Las Vegas.

1791 Outdoor Lifestyle Group announced the HUNT Youth Rimfire Butt Cuff, a handcrafted American steerhide accessory designed for youth .22 rimfire rifles like the Savage Rascal and Keystone Chipmunk. The product features a padded suede cheekpiece, holds eight rimfire shells, and carries a lifetime warranty at $59.99.

Wildlife Research Center announces the 35th Anniversary of Special Golden Estrus, its dated fresh super premium estrus scent for deer hunting. Each bottle features a serial number and "Use By" date with lab-tested estrogen levels, available in three sizes from $14.50 to $49.99.

Ol'Man Outdoors launches two new tripod models: the Tracker Portable 10' Tripod (OT-700) for mobile hunters and the Steward Deluxe 15' Tripod (OT-701) for extended positioning. Both feature 360-degree swivel chairs, steel construction, and integrated concealment options including Realtree Edge camo.

Winchester Optics and Winchester Pet announced they will attend the 2026 SHOT Show January 20–23 at the Venetian Expo + Caesars Forum in Las Vegas, joining Winchester Ammunition at booth #11827 to showcase latest products and connect with industry partners.

Meprolight debuts green reticle options for the MPO Pro-F and MPO Pro-S closed emitter pistol optics at SHOT Show. The new variants offer shooters a choice between red or green reticles, with green reticles appearing sharper for those with astigmatism. Both models feature automatic brightness control, 20,000+ hours of battery operation, and compatibility with RMR or RMSc footprints.

Armasight, a leader in professional-grade thermal and night vision technology, will exhibit at the 2026 SHOT Show January 20–23 in Las Vegas. The company will showcase its latest thermal and night vision solutions at booth #80707 in the Caesars Forum.

NSSF is hosting the 5th Annual Governors' Forum at SHOT Show 2026, featuring governors including Sarah Huckabee Sanders, Brad Little, Greg Gianforte, Jim Pillen, Joe Lombardo, and Mark Gordon. The forum, moderated by Shermichael Singleton, will discuss the firearm industry's importance and Second Amendment rights on January 21, 2026.

Beretta will exhibit at the 2026 Wild Sheep Show in Reno, Nevada (January 22-24), celebrating its 500th anniversary with premium firearms including the SO6 Marco Polo. Booth #1021 will feature Beretta, Burris Optics, and Steiner, with a special anniversary shotgun available for auction to support Wild Sheep Foundation conservation initiatives.

Sportsman Channel launches "Sunday Sportsman" lineup Sunday nights 8-11 p.m. ET, featuring shows hosted by the Drury's, Steven Rinella, and Brian "Pigman" Quaca. The programming includes Realtree's Monster Bucks, Pigman: The Series, MeatEater, Dropped: Project Origin, The Gamekeepers of Mossy Oak, and Winchester & Drury's Natural Born.

Superior Outfitters, one of Texas's largest shooting sports retailers, seeks to expand beyond East Texas through new store openings and strategic acquisitions of existing firearms businesses. The company invites retailers facing market challenges to discuss potential partnership or acquisition opportunities.

ATN launches its 6th Generation thermal optics platform featuring advanced 12 μm VOx sensors with ≤15 mK NETD sensitivity, AI-enhanced SharpIR® imaging, and five flagship products including ThOR 6 Elite riflescopes, Odin 6 MFT, and Binox 6 binoculars. The lineup ships in Q1 2026 with preorders available through authorized dealers and ATNCorp.com.

Outdoor America will participate in the 2026 SHOT Show January 20-23 in Las Vegas, Nevada. The network plans to engage with brands, meet content creators, and explore product innovations to strengthen its presence in outdoor media. Jamie Wilkinson, Executive Vice President, invites brands to schedule meetings at jamie@outdooramerica.com.

Target Sports USA will reveal its annual custom-built Ford F-250 truck giveaway at SHOT Show 2026 on January 21 at 2:00 PM, Booth #72227, hosted by internet personality RealWorldTactical. The event rewards AMMO+ members with exclusive giveaway opportunities and merchandise.

FenX Custom, a maker of custom-fit ear protection using scanning technology, will exhibit at the NSSF SHOT Show in Las Vegas from January 20-23, 2026. CEO Gary Lemanski stated the company aims to showcase its groundbreaking technology and demonstrate retail opportunities for custom ear plugs to potential affiliates and online retailers.