Reno, NV— In a bold and inspiring leap forward for the outdoor lifestyle community, The Fowl Life proudly announces the expansion of its partnership with Jack Link’s Outdoors. In collaboration with Bone Collector’s Michael Waddell and Nick Mundt, this groundbreaking alliance signals the launch of a next-generation initiative redefining what it truly means to “Feed Your Wild Side.”

More than a brand alignment, this is a movement born from shared values of authenticity, grit, a profound love for the wild outdoors, and an unwavering respect for the hunt. Together, Jack Link’s Outdoors, The Fowl Life, and Bone Collector are ushering in a new era of storytelling—one that lives in the blinds, the backcountry, and the hearts of those who live the lifestyle every day.

Chad Belding, the founder and host of The Fowl Life, said, “Jack Link’s has been part of our journey long before the cameras rolled. From our trucks to the blind to lodge kitchens and late-night storytelling, they’ve always been along for the ride with us. Now they’re leaning all the way in, and we couldn't be more excited or more proud to be sharing this movement with them.”

From Smokehouse Roots to Backcountry Revival

Born in the rugged Northwoods of Wisconsin, Jack Link’s began with a family recipe, a humble smokehouse, and a relentless work ethic. What followed was the rise of a global leader in protein snacks, built in the trucks, camps, and coolers of outdoorsmen and women across America.

Now, with the launch of Jack Link’s Outdoors, the brand returns to its origins—a reaffirmation of their commitment to the outdoor community and way of honoring the people and places that helped make the brand what it is today.

Jack Link’s Outdoors: Real Hunts. Real People. Real Stories.

Under the Jack Link’s Outdoors banner, fans can expect immersive content and unforgettable live experiences that reflect the soul of outdoor life. Recent initiatives include:

• The Jack Link’s Turkey Tour: Filmed turkey hunts across the country showcasing heritage, habitat, and the heart of turkey hunting.

• Jack Link’s Wilderness Camp: Launching in May 2025, this exclusive outdoor experience will offer hands-on mentorship, adventure, and camaraderie.

• Sweepstakes: Jack Link’s Outdoors will launch exciting sweepstakes involving The Fowl Life and Bone Collector, providing fans with unique opportunities to engage with the brand.

From behind-the-scenes footage and gear deep dives to podcast exclusives and hunt recaps, this initiative focuses on capturing life outdoors as it is: unfiltered and unforgettable.

“Jack Link’s isn’t entering the space—they’ve always been part of it,” said Belding. “They have always supported hunters and outdoors people, and this is the kind of partnership that uplifts the entire hunting community.”

Fueling the Future: What’s Ahead in 2025

The year ahead promises to be packed with purpose-driven incentives and content, including hunts, on-location shoots, exclusive gear launches, and podcast integrations designed to engage, inspire, and give back.

"Jack Link’s Outdoors is proud to extend our partnership with Chad Belding and The Fowl Life TV. Together, we share a strong commitment to the outdoor lifestyle and to creating greater access to outdoor opportunities through philanthropic efforts. We’re excited to continue working together to connect more people with the outdoors."

Hunter Qualls

Director—Experiential Marketing & Jack Link’s Outdoors

Experience the Evolution

To join the movement and stay updated on upcoming events, original content, and gear releases, visit www.jacklinks.com and follow @jacklinksjerky on social media.

About Jack Link’s

Founded in Minong, Wisconsin, Jack Link’s is a family-owned and operated company and the global leader in protein snacks. Known for its heritage of quality, grit, and innovation, the brand has earned its place in coolers, camps, and communities across America. With Jack Link’s Outdoors, the company is bringing its mission full circle—honoring the outdoorsmen and women who live by the values that built the brand: passion, perseverance, and pride in where you come from.