Sparks, NV— Marking an exceptional seven consecutive years of collaboration, The Fowl Life television and podcast and Eukanuba Premium Performance dog food proudly announce the extension of their strategic partnership through the 2026 season. The longevity of this partnership emphasizes both organizations' shared commitment to peak performance and a solid commitment to the outdoor lifestyle. The Fowl Life (TFL) and Eukanuba's well-established partnership stems from the most important component to both parties—dedication to providing sporting dogs with the best possible quality of life through superior nutrition. Looking forward, TFL's acclaimed Outdoor Channel TV show will incorporate all new 'Eukanuba Duck Dog Training Tips' segments, continuing to offer unique and crucial insights to enhance sporting dog capabilities.

To further deepen their collaboration, 'The Eukanuba Duck Dog Series' will continue as a cornerstone of The Fowl Life Podcast. This popular series connects listeners with engaging content and insightful interviews featuring some of America's foremost dog trainers, underscoring Eukanuba's essential role in their success. Additionally, The Fowl Life will maintain natural, authentic promotion of Eukanuba across its digital presence, spanning its website, social media channels, and broad industry reach.

The demanding nature of capturing The Fowl Life's cinematic content requires Chad Belding's duck dog team, Axl, Duff, and Slash, to consistently deliver peak performance across diverse and challenging environments, from sub-freezing conditions to extensive retrieves in frigid waters during hunting season. In the off-season, his dogs live like kings, as Chad’s top priority is keeping them healthy and fit.

“Feeding Eukanuba is one of the single most important components of keeping our dogs in top condition,” said Belding. “We never second-guess whether they are getting the nutrition they need to perform. There is so much peace of mind in knowing we are feeding our hunting partners and best friends a balanced diet with no compromise. Our duck dogs are integral to our operations. The success of our hunts is directly attributable to their unwavering dedication to us, and Eukanuba empowers them with the nutrition essential for consistent daily performance. Our priority is for our dogs to be healthy, strong, and content, a state consistently achieved through the Eukanuba diet. Our experience within the duck dog community has truly reached unprecedented levels of excellence since we exclusively transitioned to Eukanuba seven years ago. We unequivocally endorse Eukanuba Premium Performance."

The TFL cast and crew will continue to showcase Eukanuba's premium dog food products, notably their Premium Performance 30/20 dry dog food. This specialized formulation is designed for sporting, tracking, and working dogs, aiding in the maintenance of peak performance during regular and sustained activities encountered in hunting camps and at trade shows nationwide.

Backed by nearly five decades of pioneering research, Eukanuba™ delivers a comprehensive and expertly customized nutrition lineup designed to meet the rigorous demands of all canine athletes. This deep scientific expertise is precisely why Eukanuba remains the trusted choice for The Fowl Life, ensuring every dog receives the specialized nutrition required for superior health and performance.

For more information on Eukanuba, please visit Eukanuba.com and follow Eukanuba Sporting Dog on Instagram at @Eukanubasportingdog.

For more details on The Fowl Life, please visit thefowllife.com and follow The Fowl Life on Instagram, Camospace, and Facebook at @thefowllifetv.