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ATLANTA, GA (November 7, 2025) – Media Lodge, the leading digital marketing and content distribution company in the outdoor industry, is excited to announce that Don Porter, known to millions as Sootch00, will host the 2026 “What’s Hot at SHOT” video series.
Now in its ninth season, What’s Hot at SHOT delivers an exclusive look at the latest innovations, gear, and firearms showcased at the annual Shooting, Hunting, and Outdoor Trade (SHOT) Show and Industry Day at the Range. Filmed on-site in Las Vegas, this year’s series will feature Sootch00’s trusted insights, hands-on demonstrations, and interviews with leading brands across the firearms and outdoor space.
Sootch00, whose combined audience across YouTube, GetZone.com, and social media exceeds 2.5 million followers, will bring his trademark “Fun Gun Reviews and Sensible Survival” style to a mix of category round-ups and stand-alone product showcases that highlight the best guns, gear, optics, and innovations at SHOT Show 2026.
“We’re thrilled to have Don leading this year’s series,” said Christen Everly, President of Media Lodge. “His credibility, reach, and authentic enthusiasm for firearms and gear make him the perfect host to connect SHOT Show’s biggest stories with millions of enthusiasts worldwide.”
The What’s Hot at SHOT 2026 episodes will launch beginning January 20, 2026, exclusively on GetZone.com, on Sootch00’s YouTube Channel, and across the Media Lodge network of sites, bringing viewers the latest product insights from both Industry Day at the Range and the SHOT Show floor.
To have your product featured in “What’s Hot at SHOT,” please contact:
- Elliot Wainess, Sales Manager – elliot@medialodge.com | (772) 925-5947
- Katey Powers, Vice President of Sales – katey@medialodge.com | (612) 660-9060
- Christen Everly, President – christen@medialodge.com | (612) 306-2274
About Sootch00
Don Porter (Sootch00) is one of the most trusted and recognized voices in the firearms and preparedness community, known for his honest reviews, practical insights, and approachable style. With more than 2.5 million followers across YouTube, GetZone.com, and social media, Sootch00 provides “fun gun reviews and sensible survival” content that promotes responsible ownership and self-reliance.
About GetZone.com
From targets to trophies, GetZone.com is the top online video destination for all things guns, shooting, hunting, and personal protection. GetZone offers reviews, how-to’s, and expert insights from leading creators including Sootch00. The platform promotes safe shooting, responsible firearm ownership, and wildlife conservation worldwide.
About Media Lodge
Media Lodge is the leading digital media network in the firearms, hunting, and outdoor industry. Through exclusive properties, influencer partnerships, and advanced audience-targeting technology, Media Lodge connects brands with millions of enthusiasts across digital platforms. The company delivers impactful campaigns through video, email, social, and programmatic channels, driving measurable engagement and ROI for its partners.