Outdoor America continues its business growth initiative with the recent addition of Mike Scrip, who joins the network as Vice President/General Manager of Consumer Products and eCommerce. The announcement was made today by Outdoor America CEO Nick Rhodes.

Scrip joins Outdoor America after spending the last four years at Sportsman’s Warehouse in Salt Lake City, Utah, where he served as Category Manager. Scrip was responsible for oversight of all purchases in archery and hunting, while guiding buyers in hunting and shooting categories, as well as enhancing merchandising strategies and streamline assortments. He also spent time as Senior Category Director at Plano Synergy Holdings, innovating and directing product lifecycles across multiple divisions.

At Outdoor America, Scrip will bring valuable industry knowledge to his position through strategic leadership in retail operations, buying and product lifecycle management. Scrip also is well-versed in elevating sales, pioneering innovative products and enhancing merchandising strategies. Through his extensive experience and innovative approach, Scrip will not only expand the Outdoor America vision but also refine the user experience, making it more intuitive, engaging, and aligned with customers' expectations.

"Hiring Mike is a significant milestone in Outdoor America's journey,” Outdoor America President and COO Mark Weeks said. “Since launching our eCommerce initiative, our commitment has been to bridge the gap between the inspiring content our customers consume and the high-quality products they wish to own. Mike is precisely the visionary leader we need to broaden this initiative and we are confident he will enhance our audience connection to unparalleled online shopping experiences that complement the adventurous spirit of Outdoor America."

Besides being an avid hunter and fisher, Scrip enjoys coaching Little League Baseball and spending time with his wife and family. He is a graduate of California University of Pennsylvania where he earned a bachelor of science degree in business management.

Outdoor America offers a Free Ad-Supported Streaming TV (FAST) service that provides free access to pre-programmed video channels in exchange for watching ads during pre-scheduled breaks. FAST TV works like traditional television but over the internet.

ABOUT OUTDOOR AMERICA: Outdoor America features fishing, hunting and activity programming to entertain, inform and inspire viewers to live their best life outside enjoying the vast natural resources in the United States. Outdoor America is designed as the authority for people passionate about outdoor sports and recreation. Delivering compelling content across all connected devices, Outdoor America will engage its audience with relevant and local information while motivating them to embrace their love of the outdoors in our country’s many public lands and waterways.