Renowned conservationist and outdoorsman, Will Primos, partners with the Congressional Sportsmen’s Foundation, Ducks Unlimited, National Wild Turkey Federation, Rocky Mountain Elk Foundation, and Pheasants Forever and Quail Forever, to bring awareness to what conservation is and the role sportsmen and women play through the ‘Truth About Conservation.’

(December 1, 2025) – Washington, D.C. – A rare collection of five Purdey hammer shotguns owned by famed outdoorsman and conservationist Will Primos will be auctioned on December 5, 2025 at 9 a.m. CT at RockIslandAuction.com, offering a once-in-a-lifetime opportunity to support wildlife conservation. The collection, featuring shotguns in .410, 28, 20, 16, and 12 gauges, is the cornerstone of the ‘Truth About Conservation’ campaign, an initiative to promote science-based habitat management.

In an unprecedented arrangement to ensure every dollar supports conservation – with no buyer’s fees or seller’s fees –100 percent of the auction proceeds will be donated directly to five of the nation’s leading conservation groups: the Congressional Sportsmen’s Foundation, Ducks Unlimited, the National Wild Turkey Federation, Rocky Mountain Elk Foundation, and Pheasants Forever and Quail Forever.

The funds raised will advance the campaign's mission to spread awareness of the North American Model of Wildlife Conservation and highlight how hunters' and anglers' contributions create healthy landscapes and abundant wildlife for the public. This unique auction allows a supporter to acquire a piece of firearms history while making a significant and direct contribution to the future of conservation.

Reflecting on the auction, Will Primos shared, “It dawned on me one day how important the habitat is to everything we value in the outdoors. I wanted to give back in a way that was special, something that would make a lasting impact. Thanks to Rock Island Auction removing all fees, we are able to ensure that every single dollar goes to doing great work for conservation. This is the true purpose of the collection.”

"This is a unique collaboration born from like-minded hunters and anglers who are passionate about conservation,” said Jeff Crane, President & CEO of the Congressional Sportsmen’s Foundation. “We are appreciative of Will’s personal dedication and look forward to carrying his conservation legacy forward with every dollar raised."

"Ducks Unlimited has always been about bringing together passionate conservationists, and our relationship with Will Primos is a perfect example of that. Will’s lifelong dedication to the outdoors, ethical hunting, and habitat conservation aligns perfectly with our mission. His influence has helped inspire generations of sportsmen and women to not only enjoy the great outdoors but also to take an active role in protecting it. It is an honor to be included in this unique project. Together, we’re ensuring that wetlands, waterfowl, and wildlife have a future for generations to come,” saidAdam Putnam, CEO of Ducks Unlimited

"It is no secret that Will is a dedicated turkey hunter and a staunch supporter of wildlife conservation," said Jason Burckhalter, Co-CEO (Marketing & Fundraising) for National Wild Turkey Federation. "We are honored to be included in the groups that he has chosen as beneficiaries from the auction of these special and extremely rare firearms that are from his personal collection. We have no doubt that through our work with numerous state and federal partners, we will maximize the impact of this donation for the betterment of wild turkey and our cherished hunting traditions."

“Will’s dedication to hunting and conservation is evident. He is an example of it day in and day out and not just by his support of RMEF that spans more than three and a half decades. He does so with his actions. We’re grateful for this concerted effort to benefit like-minded conservation groups that care and do so much for elk and many other wildlife species,” said Kyle Weaver, President and CEO of Rocky Mountain Elk Foundation.

“It’s an honor for Will Primos to include Pheasants Forever and Quail Forever in this incredibly generous gift. Likewise, we’re thrilled to be teaming up with our partners in conservation at CSF, DU, NWTF, and RMEF to stretch Will’s contribution as far as possible for our shared habitat missions. From bobwhites to bluebills and bugling elk to gobbling turkeys, the funds generated by these Purdey shotguns are going to leave a lasting impact on the landscape for the wildlife we all cherish,” said Bob St. Pierre, Chief Marketing & Communications Officer for Pheasants Forever and Quail Forever.

The campaign unites these influential conservation groups who will work together to create a conservation conversation and evolve the education so that the sportsmen’s community is better equipped to ‘Speak the Language’ by:

·Fostering a deeper understanding of the relationship between policy, science-based habitat, and wildlife management;

·Spreading awareness about the North American Model of Wildlife Conservation, a system unrivaled globally;

·Underscoring the need for people to recognize that the public at large, regardless of whether or not they hunt or fish, benefit immensely from the contributions of hunters and anglers through abundant wildlife, healthy landscapes, and access to all of these resources; and

Bidding is now open at Rock Island Auction Company's website or request a printed or digital catalog. For more information about the campaign, visit www.thetruthaboutconservation.com.

“This is the truth,” Primos concluded. “This is the truth about conservation.”