Outdoor America Announces Executive Management Hires
January 18, 2022

Mark Weeks, Former USA Shooting National Team Member and US Army Marksmanship Unit Sgt. First Class (RET) and Jeff Hoffmann, Veteran Outdoor Media Sales Manager Join Executive Team

January 11, 2022 (Vancouver, WA) - Outdoor America announced today the appointment of experienced executives to key management positions within the company.

"We are committed to bringing together a team of people that provide the producers and advertisers in the outdoor media industry the best opportunity for mutual success," says Outdoor America CEO Nick Rhodes and President and COO John West. "Mark Weeks and Jeff Hoffmann have not only impeccable professional credentials, but deep personal history and experience in the outdoors."

Mark Weeks, who was most recently a career US Army marksmanship unit Sergeant First Class, an Olympic level competitor and Olympic coach in skeet shooting, and an avid outdoorsman has joined Outdoor America as SVP of Business Development and Shooting Sports. In his role, Weeks will be responsible for building strategic alliances with endemic brands, events, and talent for the creation of sponsored and original content. He will also oversee all Outdoor America efforts in the shooting sports sector, and brings significant relationships from his experience as a competitive shooter.

"I'm very excited to join the Outdoor America Team," says Weeks. "After spending the last 35 years as a competitive shooter and coach at the Olympic level—and proudly serving as a member of one of the greatest organizations in the world, the US Army — I’m looking forward to joining another top-notch team. It's my goal to use the expertise I’ve acquired through my years of competition and in the military to bring together the greatest companies in the industry and to make Outdoor Americaa household name in outdoor media, content and merchandise."

Seasoned media executive, Jeff Hoffmann, has been named SVP of Advertising Sales & Sponsorship, with responsibilities for monetizing the Outdoor America audiences across multiple platforms. Hoffman will work closely with brands to find the best integrations of product marketing with high-quality content. Hoffmann joins Outdoor America after stints at FOX Sports, ESPN Outdoors, and Bassmaster Magazine.

"After years working on traditional sports and events from the World Series to the Super Bowl, I am thrilled to be back in my element representing premium outdoors programming in a trusted and highly respected environment," says Hoffmann. "I look forward to contributing to the company’s continued success and rapid growth, and I'm grateful for the opportunity to be part of such an amazing team."

"We are excited about the experience, passion and leadership that Mark and Jeff will bring to the Outdoor America team and platform," adds Rhodes and West.

About Outdoor America:

Outdoor America is the leading multi-platform media brand designed to inspire Americans to spend more time in our nation’s great outdoors. Outdoor America is distributed across broadcast TV, connected TVs and devices, and digital and social platforms. Outdoor America is the most widely distributed outdoor media video brand. Funded and built by an experienced team of programming executives, Outdoor America is the flagship channel of Obsession Media.

About Obsession Media:

Obsession Media is a content and marketing company that exists to support what you love. We celebrate the only real choice you have in life - how to spend your free time. Obsession Media represents a diverse portfolio of content assets, designed to deeply connect with men and women who are passionate about their interests, activities and lifestyle. The partners at Obsession Media have vast experience in producing, packaging and distributing content for the sports, enthusiast and special interest segments.