Pursuit Channel Leads Market Penetration
September 26, 2022

Glenwood, AL – As most networks continue to see declining reach, Pursuit leads the industry in total market penetration and growth for its outdoor content creators and manufacturers.

For the fishing, hunting, and shooting categories, television still provides one of the best solutions for marketers to target a strong demographic with product and brand messaging and influence their buying decisions. While other industry networks shrink to mere 12% and 16% of the total TV market penetration, Pursuit has not only maintained distribution levels, but has actually added linear homes. This combined with the freedom and flexibility offered to its partners to garner additional distribution continues to make Pursuit the ideal solution for long-term sustainability for content creators in our space.

Pursuit also comes with built-in streaming distribution with its Pursuit UP channel available to millions of users across some of the country’s most popular and easy-to-access platforms. This without question makes Pursuit the overwhelming industry leader in market penetration which also makes it the best option for the needs of the outdoor industry.

“We’ve said many times that we believe Pursuit’s model is key to the future of outdoor content distribution” says Rusty Faulk, CEO of Pursuit Media. “We’re not just maintaining homes on the linear side for Pursuit Channel, but have actually added homes in recent months, during the same time that other outdoor networks have lost millions and millions of homes. On the streaming side, Pursuit UP is growing leaps and bounds in viewership and now will be available to millions more with recent additions to its distribution. We always like to remind everyone too…that Pursuit content doesn’t come with an extra cost to subscribers and users, and that’s very important these days.” he continues.

Reach out today to learn how Pursuit can help your business. #wearepursuit

Pursuit Programs Available This Quarter Include: Dean Partridge’s Canadian Whitetail, Red Arrow TV, The High Road with Keith Warren, Americana Outdoors, The American Way with Tony & Angie Walker, Wallhanger TV, Red Arrow TV, RAW with Blaine Anthony, Spiritual Outdoor Adventures with Jimmy Sites, Quick Hunts, Virtue TV, Deer & Deer Hunting TV, Just Kill’n Time, Blue Collar Adventures, Team 200, MOJO Untamed, Doug Koenig’s Championship Season, Yamaha’s Whitetail Diaries, Carnivore with Gary Roberson, Double Lung TV, Shoot Straight TV with Chad and Martha Shearer, Higdon Outdoors, Gunwerks Long Range Pursuit, Elusive Wildlife, Ultimate Outdoors with Wayne Pearson, Jimmy Houston Outdoors, Land of Whitetail, The Wild Race, Legends of the Outdoors, Mark Peterson’s The Journey Within, Cabela’s Deer Gear TV, Trigger Time TV, Whitetail Frenzy, Decision Pointe Outdoors, McWhorter Rifles’ Precision Hunting TV, Sport Fishing Television, Open Season, Final Descent Outdoors, Hunting with HECS, On the Road, Timmy Horton Outdoors, Linder’s Angling Edge, Struttinbuck, Trailing the Hunters Moon, and many more.

About Pursuit: Pursuit Media, LLC, the industry leader in total home and user delivery, has its linear feed Pursuit Channel, active nationally to 30+ million homes via DIRECTV, AT&T U-verse HD, DISH Network, Sling TV HD, Comcast Xfinity, Fios by Verizon HD, Centurylink Prism HD, Cox Communication HD and the National Cable Television Cooperative (NCTC). PursuitUP, is active to 75+ million users through Samsung’s TV Plus, Sinclair’s STIRR, Xumo, Glewed TV, Vidgo, Kloud TV, Select TV, TCL Smart TVs, Plex, and many more. Additionally, PursuitUP’s VOD library is readily available online to anyone at pursuituptv.com, or by downloading the PursuitUP app available on most devices.

Media Contact:

Pursuit Media, LLC – 334.544.0701 – media@pursuitchannel.com