Evansville, IN (May 11, 2022) — The Bear Archery family of brands are proud to announce that New York based sales group, Rock Outdoors, has been selected to represent the brands’ full suite of archery, bowfishing, and sporting good equipment in the Northeastern United States. Rock Outdoors will be responsible for building upon existing relationships while also capturing additional market share in New York, New Jersey, New Hampshire, Maine, Maryland, Rhode Island, Vermont, and Connecticut.
The Bear Archery brands consist of industry titans like Bear Archery, Bear X Crossbows, Trophy Ridge, SIK Broadheads, and Cajun Bowfishing. The portfolio has seen record growth over the last several years and is looking to keep the momentum heading into the second half of 2022 and 2023. The new relationship with Rock Outdoors is a strategic and aggressive venture to further develop the group of brands within the Northeast states.
“Our brands are extremely strong in the Northeast, and we needed a group that would continue to support our customers with top notch service.” Said Bear brands General Manager, Jon Lene. “The Rock Outdoors team brings years of industry experience and a passion that aligns with Bear Archery. We are excited to see where our brands are headed in the Northeast with Rock Outdoors on board.”
Rock Outdoors is a dedicated sales group that has quickly established a broad presence and reach within the Northeast. Their first-class business practices and customer relationship focus makes them a favored partner within the industry. The team members that will be directly responsible for Bear’s family of brands bring more than 30 years of hunting and sporting good sales experience.
“All of us at Rock Outdoors are extremely excited to partner with the Bear family of brands. The combination of Bear’s quality and innovative products along with Rock Outdoors Hunting and Outdoor experience is a perfect combination for success.” Said Rock Outdoors Owner, Paul Beck.
The collaboration between Bear’s brands and Rock Outdoors marks a new chapter for both teams. Bear and Trophy Ridge launched a wide-ranging lineup of new bows and accessories last October that has been featured within print and digital publications and continues to receive leading levels of praise from dealers and consumers alike. To learn all about Bear Archery, Bear X Crossbows, Trophy Ridge, SIK Broadheads, Cajun Bowfishing and all partners visit BearArchery.com.
About Rock Outdoors®
Rock Outdoors is “Your Boots on the ground rep agency.” Every company we represent receives a hands-on approach in representing your brand and selling your product. Our team of sales representatives truly appreciate being entrusted with your business and we never take that for granted. Rock Outdoors only succeeds when you succeed, and we always select companies that specialize in high quality products. We strive to work hand in hand with each of our clients, every single day, on every possible business opportunity. All our regional managers have extensive sales experience with over 100 years combined outdoor sales representation, Nationwide. Additionally, Rock Outdoors works in partnership with FisHunt Essentials so that your business has representation from Maine to Florida, and Beyond. Welcome to Rock Outdoors. If you need any more information about Rock Outdoors LLC please contact Paul M. Beck at Pbeck@rockoutdoorsllc.com or 518-921-9341
About Bear Archery®
Founded by the iconic father of modern archery, Fred Bear, in 1933 with the intention of bringing archery to the masses, Bear Archery® continues to produce legendary bows with the same focus on reliability and technology while maintaining its rich heritage of innovative leadership, quality products, and family values. Bear Archery is a division of Escalade Sports. For information on Bear Archery, its products, brands, instruction manuals, retailers, warranty, replacement parts, or customer service, please call 1-800-694-9494 or visit www.beararchery.com.
About Escalade Sports
Headquartered in Evansville, IN, Escalade Sports is a global manufacturer and distributor of sports and outdoor recreational equipment. Leaders in their respective categories, Escalade Sports’ brands include Bear® Archery and Trophy Ridge® archery accessories; STIGA® and Ping-Pong® table tennis, Accudart® and Unicorn® darting, Onix® pickleball equipment; Triumph SportsTM indoor and outdoor games, GoalrillaTM and Goalsetter® residential in-ground basketball systems, Goaliath® and Silverback® residential in-ground and portable basketball goals; the STEP® fitness products, LifelineTM personal fitness, Woodplay® premium playsets, and Cue & Case® specialty billiard accessories. Escalade Sports’ products are available at sporting goods dealers and independent retailers nationwide. For more information on Escalade Sports, its brands, instruction manuals, retailers, warranty, replacement parts or customer service, please call 1-888-784-4288 or visit www.escaladesports.com.