AUG 4, 2025   |   LETTER FROM THE EDITOR

Industry dynamics, buyer behavior, and how the marketplace is adapting in 2025

By Jay Pinsky

Economic uncertainty and easing political tensions are reshaping the American firearms market. For GunBroker.com’s Allen Forkner, 2025 stands out as the year the used gun takes center stage.

“We’ve seen a strong shift to the used gun market,” Forkner said. “That’s expected in tougher economic times. People want to save a few dollars by buying used, and others are more willing to sell lesser-used firearms to help finance the next purchase.”

This trend, Forkner noted, reflects broader changes in consumer behavior. With inflation and cost-of-living pressures squeezing household budgets, many buyers are rethinking high-dollar purchases.

“When it’s a choice between paying rent or buying a new gun, the gun usually waits,” he said.

The shift is not just about economics. The political climate also plays a role. Forkner believes the current administration’s relatively soft stance on gun restrictions has reduced the urgency that often drives firearm sales during times of perceived threat to Second Amendment rights.

“Add in the lack of pressure people are feeling from a more 2A-friendly administration, and many are choosing to defer purchases,” Forkner said.

Still, GunBroker.com is well-positioned to handle the fluctuations in market demand. As a marketplace rather than a retailer, it allows for agility. Dealers with increased used inventory can leverage the platform’s national reach to move products more efficiently. Individuals looking to sell safe queens or lightly used firearms can find a broad base of interested buyers.

“We’re uniquely able to adapt quickly,” Forkner said. “Whether it’s new inventory slipping or used gun trades increasing, we have the infrastructure to help both sides of the transaction.”

Forkner also emphasized that GunBroker’s evolution hasn’t stopped. In recent months, the platform has introduced new features, including improved shipping options for FFL holders, expanded payment integrations, and streamlined seller tools. While none of these were triggered by political changes, they’re all part of an ongoing effort to better serve a diverse and growing user base.

As for industry collaboration, Forkner says GunBroker is open for business with everyone, from individual buyers and sellers to small shops, big-box retailers, and major manufacturers.

“We’ve got programs for consignment, editorial support, advertising, and special partnerships,” Forkner said. “If you’ve got firearms or accessories to move, we can help.”

In a challenging year, GunBroker is betting on what matters: adaptability and access.